Guardian News & Media unveiled a new platform that will allow people from around the world to submit their content directly to Guardian journalists. GuardianWitness, in partnership with EE, will build on the Guardian’s groundbreaking model of open journalism to crowdsource content from around the globe by enabling users to share videos, pictures and text […]
Media agencies have warned the TV ad market could decline by around 5 per cent year on year in the second quarter – a more severe drop in spend than had been expected. According to estimates from media agency buyers, the UK TV market could fall by 2-6 per cent between 1 April and the […]
DDB and Volkswagen Spain created a campaign around an online game called Polowers. They integrated the Twitter API into the Polowers microsite and required users to become followers to play. Every time a player tweeted using the #polowers hashtag, a Polo on the site would advance a few metres. The person to send the last […]
Droga5 London will be run by the chief executive, Kevin Dundas, who has been poached from 180 Amsterdam; the executive creative director, Nik Studzinski; and the head of account management, Olivia Legere. Droga5, the much-lauded creative network headquartered in Manhattan, is to open a London office in June, positioned as a European hub for global […]
Two flagship John Lewis stores in central London have has their windows transformed to promote Samsung’s latest Smart TVs using augmented reality. Created by TRO Group, the campaign launched today and is set to run for a month, and includes an AR interface which allows the user to control a number of content scenarios that […]
Dejan Jovanovic, Helena Heras, Rafael Perez, Adam Pimack, Richard Spiegel, Manuel Mero and German Leal of Miami Ad School have created a concept app that aims to combine the offline and online worlds. Entitled ‘LEGO Story Builder’, the app would allow kids to interact with their physical creations digitally—bringing together LEGO, augmented reality and storytelling. […]
WPP CEO Martin Sorrell is reportedly the richest person in the UK’s marketing and communications sector, with an estimated worth of $320 million, according to London’s Sunday Times. The publication is printing its annual “Rich List” April 21. Word of Sorrell’s position on the list, first reported by Campaign Live, comes amid ongoing talks between […]
SHOP SCAN SAVE, the UK’s first free smartphone-based savings club, is changing the way retailers, brands and consumers support and engage with one another. Since the start of 2013, SHOP SCAN SAVE has become increasingly popular, leaping from 35,000 to 70,000 members who are actively saving via the app. In March alone more than 2,500 […]
Apptitude Media is proud to announce the launch of Apptitude Studio, the creative services arm of its award-winning digital publishing business. The new service will help clients bring their print and online content to life as immersive tablet and smartphone apps. Apptitude Media was established by a team that has worked together for many years, […]
Old Spice has launched a comical ad campaign to promote its new brand of scented soap. The spot, “Shower,” created by Wieden & Kennedy Portland, mocks the classical jingle-based soap ads from the past. Created by art director Croix Gagnon and copywriter Nathaniel Lawlor, the ad features a man in the shower using the Old […]