Finding objective information about the restaurants that consumers are contemplating visiting is often difficult to find. By already calculating more than $400,000 worth of weekly dining transactions, iOS app What Should I Tip? is working to change that. With version 2.0 of the app, Wavelength Media’s free tip calculator app is aiming to provide users […]
Jaguar Land Rover has worked with global creative business Imagination to complement the launch of the all-new Range Rover by creating a bespoke, VIP visitor experience that utilises 3D augmented projection mapping. Imagination was tasked with creating a transformational brand experience benefitting the new model. To meet the brief the agency reimagined the purchasing journey […]
ITV has launched a promotional TV campaign featuring exclusively shot footage of the England football squad. The campaign aims to reinforce ITV’s position as a reliable source of free and live football coverage for the sport’s fans, and comes ahead of two qualifying games for the 2014 World Cup. The 50-second ad features headshots of […]
Mr.Wolfdog, Old Spice’s recently appointed director of marketing, has stepped down after holding the position for only a week. Created by W+K Portland & Minivegas, the Wolfdog campaign has garnered over four million views on YouTube, with releases including a series of ‘how to achieve in life’ videos and providing love advice. The campaign also […]
While department stores in China have faced ever more increasing competition from other formats and retail channels in recent years – new research from Mintel reveals just how much this sector has flourished. Reflecting the increased wealth of Chinese consumers – and the increased disposable income this has brought with it – Mintel’s research reveals […]
SAINTNICKS, founded last year by Fraser Bradshaw, former managing director of McCann Erickson Bristol, has acquired South West design agency Duttons, effective from 1st March. SAINTNICKS now has over 20 staff and has moved into new central Bristol offices at Temple Quarter, next to Temple Meads train station in the heart of Bristol’s growing new […]
Dare has created a unique TV ad using head-mounted cameras to show the everyday adventures of Vision Express customers. The ad was shot by Conkerco through Academy Films and features a cameo from Heston Blumenthal who has been working with Vision Express since the summer as brand ambassador. Making the film required the design and […]
Vodafone will end its seven-year deal with Formula One team McLaren at the end of the 2013 season as it looks to shift all sponsorship activity to supporting local events. The company says the cost of backing the team, believed to be £75m a year, was not a factor in its decision and it will […]
Heineken, the official beer sponsor of ULTRA MUSIC FESTIVAL, happening March 15-17 and March 22-24, 2013 at Bayfront Park in Miami, is transforming the beer line into the ultimate festival experience with its latest activation. Making its debut at the 15th anniversary of the famous event, the Heineken House delivers a world of electronic dance […]
One of the best ways to gain attention and credibility is to back up your words with actions. Peru’s University of Engineering and Technology wanted to attract new students for the 2013 school year, so they teamed up with DraftFCB and created the world’s very first water producing billboard for a city that sits in […]