American Red Cross is encouraging babysitters to take Babysitting Basics online courses with a new advert created by BBDO Atlanta. Funny or Die director, Daniel Strange, worked with BBDO Atlanta to stress the disastrous possibilities of the child babysitting the babysitter. The campaign presents comedic worst-case scenarios happening under the watch of an unprepared caretaker.
Colourful Design Strategy has created the identity for new charity the Family and Childcare Trust, basing it on a pin-wheel – a ‘positive symbol of childhood’. The new charity has been formed following a merger of the Family and Parenting Institute and the Daycare Trust. Colourful Design Strategy is a new consultancy set up by […]
Transport for London is set to roll out a new website design, which is currently in beta. The new site design is set to launch in early autumn, depending on feedback and changes needed. TfL says the new site design aims to make it easier for users to plan journeys and check the status of […]
Back in 2009 BBH dared to dream the impossible in a campaign for Robinsons. In ‘Imagine’, directed by Benito Montorio, the agency speculated how the people of the UK might react if a Briton was to win Wimbledon. Following Andy Murray’s victory in straight sets against Novak Djokovic, we need wonder no more – and […]
The word “the” is the most commonly-used word of the English language; it makes an appearance in around 80% of all written paragraphs. To recognize its usage and usefulness, Melbourne-based Australian restaurateur Paul Mathis has created a new symbol as a short-formed substitute for “the”. The “the” symbol looks like what happens when an uppercase […]
Toshiba will launch its Ultra HD sets in the U.S. in August, with its 84-inch model listed $8,000 cheaper than Sony’s. Sharp is also getting in the game with a 70-inch set. The 4K sets, which offer resolution some four times greater than HD, are on sale even as 4K TV content is embryonic. The […]
Design Week
Communications giant Ericsson is set to buy broadcast design specialist Red Bee Media. The move, which is still subject to approval, will see Red Bee become part of Ericsson’s Business Unit Global Services. A statement from Red Bee Media says, ‘This is a great step for Red Bee Media; Ericsson’s formidable reputation in managed services […]
Microsoft has rolled out a web-based version of Xbox Music, which puts users’ music into collections and playlists. The ad-free service allows users to go in to edit and add their playlists, with the results then synced. The service is subscription only, although non-members can sign up to a 30-day trial, and has a now […]
Phone hardware company Motorola has unveiled a new logo, which incorporates the Google brand colours and features a new strapline – ‘a Google company’. Motorola Mobility, Motorola’s mobile phone division, was bought by Google in May last year in a $12.5 billion deal. At the time, Google stressed the Motorola Mobility brand would operate independently […]
The role of the digital leader has become more complex and demanding in this age. It has transformed into a creative-data-tech-analyst-entrepreneur- mentor who constantly needs to stay ahead of the curve. As a response to the changing needs of the market, Hyper Island – a leader in providing lifelong learning experiences for individuals and organisations […]