Microsoft has bought Nokia’s Devices & Services business in a deal worth £4.6 billion. The move sees Microsoft acquire Nokia’s mobile phone and smartphone businesses as well as its internal design team, which has worked on products including the Nokia Lumia smartphone range. Around 32 000 Nokia staff will transfer to Microsoft. Marko Ahtisaari, Nokia’s […]
Many tend to get stuck in the monotony of everyday life. To inspire you to take action to change something or do something new, Swedish furniture giant IKEA created an ad that tells of the story of an adorable old man escaping from the humdrum routine of his life. The spot, entitled ‘Start Something New’, […]
Burberry is supporting its new men’s fragrance, Brit Rhythm, with a global music-focused ad campaign staring the These New Puritans front man George Barnett and incorporating a TV spot, as well as crowd-sourced images. The campaign runs across TV and social, and will culminate with three gigs in late October. It was made in-house under […]
Microsoft and Nokia have confirmed plans are well advanced for a $7.1bn purchase of Nokia’s phone division by the software giant. The deal will see Nokia’s entire devices & services business; including design, manufacturing, sales and support, transfer to Microsoft, including all 32,000 staff. This would leave the Finnish business survive as a manufacturer of […]
To promote its latest ‘Free Flyknit’ shoes in Shanghai, Nike—together with Wieden + Kennedy Shanghai—put together a live ‘knitting session’ on a giant billboard. With the help of three workers, they ‘knitted’ strips of neon green thread together on the billboard to form a Free Flyknit shoe around a foot—emphasizing the sock-like quality of the […]
Bartle Bogle Hegarty has been forced to withdraw and re-edit its Barclays “thank you” spot after it emerged that one of the extras in the ad was a convicted paedophile. The 90-second ad promotes Barclays sponsorship of the Premier League and features real fans supporting their teams. The Sun on September 1, reported that one […]
Sky Sports is working with Grabyo – the real-time TV clip-sharing platform integrated with Twitter – as part of its coverage of football transfer deadline day, taking place today, 2 September. Grabyo enables broadcasters to grab, edit and share TV clips in real-time across social media and their own websites allowing brands like Sky Sports […]
In honor of International Bacon Day on August 31, car makers Ford have decided to celebrate their favorite meat—by offering new car buyers a chance to add a side of bacon to their purchase, if they desire it. To order a side of bacon with your new car, go to Ford’s dedicated microsite that allows […]
The voices of Neil Patrick Harris and Rainn Wilson will be featured in the new campaign for the 2014 Honda Odyssey advertising campaign. The new effort also presents a new Honda tagline, “Start Something Special.” In addition to three initial TV spots, there’s a tie-in with “The X Factor” talent show, an integration with Rovio’s […]
A campaign to “bring viewers closer to the English Premier League” in the Asia Pacific market designed by Reed Pacific Media, Foxtel and Mediacom has produced advertisements scented with fresh cut grass. Adshel and JCDecaux bus shelter displays release the smell of fresh cut grass and the sound of a crowd cheering, via a push-button […]