Consumers in the United Kingdom will be the first to benefit from a new global initiative by Nestlé to give people instant access to information about the nutritional profile and environmental and social impacts of its products. Anyone who buys a multi-pack of two-finger Kit Kat chocolate bars in the UK and Ireland will be […]
Daniel Bonner has been announced as the 15th Annual FAB Awards’ Jury President for the Advertising, Interactive and Digital categories. Commenting on Daniel’s acceptance to chair the 2013 Panel, FAB Awards President N.Nayar said, “We are truly delighted to have someone of Dan’s calibre to Chair the Jury. Dan as a Creative and Dan as […]
Myntra, an Indian online shopping retailer of fashion and casual lifestyle products, recently celebrated one million likes on their Facebook page with a Happy Million app. With this app, fans get to be part of a special ‘Happy Million Wall’ and get a chance to win gift vouchers from Myntra ranging from Rs 100 to […]
This year’s average Super Bowl commercial price is expected to climb to about the same level as a year ago — close to 10% — with many commercials bought at $4 million for a 30-second commercial. Average pricing for a 30-second commercial for this year’s big football game on Feb. 3 on CBS featuring the […]
The Oscars may be a month away, but advertisers are starting to digitally link with ABC’s coverage. A pair of advertisers — University of Phoenix and Hyundai — have top-line roles on Oscar.com and a related ABC app. The University of Phoenix is the presenting sponsor of a “My Picks” section on both properties, while […]
Ever seen a product so appealing that it seems like it leaps out of the shelf towards you? Well that is the appeal Williams Murray Hamm (WMH) wanted to capture in their latest brand concept for Purity Soft Drinks. Purity has high hopes for it’s ‘JuiceBurst’ brand and now they have an innovative, one-of-a-kind concept […]
Following the astronomical success of their Polar bear campaign last year, Coca-cola are hoping to exploit the second screen phenomenon again during this year’s Super bowl. While most people will be watching the San Francisco 49ers and Baltimore Ravens battle it out on February 3, Coke will be asking the viewers to take part in […]
Convenience store chain 7-Eleven has updated its coffee concept with redesigned coffee cups, napkins and plastic bags. The International chain approached design agency BVD in the summer of 2012, to redesign its coffee concept and the new identity was implemented in Sweden at the end of the year. Speaking about the redesign, Rikard Ahlberg, Senior […]
Smartphone maker HTC has split with Mother as its global advertising agency, less than a year after handing it a lucrative £100 million global advertising account. HTC’s contract with Mother had come to an end and the company has now moved its global advertising business in-house to be run out of its headquarters in Taiwan. […]
They support the words ‘Fearless Creativity’ on their logo, so it’s quite fitting that for their 10th anniversary Taxi Studio have published The Little Book Of Phobias. Speaking about the keepsake Taxi had this to say: “Most experts agree that the first step towards mastering your fears, whatever they may be, is to face up […]