64 per cent of consumers have been influenced to purchase by a mobile ad – a figure that rises to 80 per cent among millennials. But 43 per cent are more likely to buy from an organisation that sends them relevant advertising on their mobiles. And perhaps unsurprisingly, 76 per cent are more willing to […]
Perform Group, the digital sports content and media specialist, is creating a new structure for the UK sales operations of Perform Media. In a move designed to meet client needs, Perform Media is simplifying its structure to create two separate teams focusing on programmatic audience buying and on partnerships. Both teams will report into David […]
Copa90, the global football entertainment channel, has launched the first crowd-sourced store for football fans. Shopa90 is like no other merchandise store in that it is entirely fan driven. The shop will openly and transparently ask Copa90s 10 million fans which items they would like to buy. Copa90 has already had requests for everything from stickers, […]
Cheil Worldwide and Samsung Electronics have set out to help people overcome deep-seated fears with technology. Samsung’s #BeFearless campaign seeks to empower young people to face their inner fears that can be a barrier in daily lives – whether it’s a fear of public speaking or heights – with the help of the immersive experience […]
[KGVID width=”600″ height=”338″]https://marcommnews.com/wp-content/uploads/2016/02/Co-Op-Bank.mp4[/KGVID] The Co-operative Bank introduces audiences to a couple of guerrilla gardeners in the launch ad for its new “it’s good to be different” campaign. The new ad, which was created by Leo Burnett London, will first air on ITV1 at 7:45pm on Wednesday 2 March, during the break for Coronation Street. The […]
As part of its efforts to recruit programmers and developers in 2015, GE introduced its “What’s the Matter with Owen” campaign. The campaign was designed to attract tech talent by reinforcing GE’s position as a digital industrial company and focusing on how GE developers are helping to create digital solutions that solve some of the […]
Samsung is pushing its fledgling Gear VR headset in a big way after recruiting Hollywood star William H. Macy to sell its customised virtual reality headset for the Galaxy S7 and S7 Edge. The celebrity-studded commercial debuted during the first ad slot of the Oscars with 90 seconds of star plugs from the likes of […]
PR firm Hotwire has been analysing the conversations taking place on Twitter around 2016’s Mobile World Congress show. The firm looked at tweets with the hashtag #MWC16 – of which there were 405,132 at the time the stats were released – using the Pulsar social analysis tool to establish the brands and the trends generating […]
Facebook has launched its Canvas ads worldwide, allowing advertisers to effectively take over a mobile device’s screen with immersive creative that loads almost instantaneously when someone taps on the news feed. The ad format supports a mix of features including slideshows, descriptions, videos and a scrollable, interactive interface, that effectively create a mini website designed […]
[KGVID width=”600″ height=”338″]https://marcommnews.com/wp-content/uploads/2016/02/Geox_MovementFim_1080_Final.mp4[/KGVID] Full service creative agency, Doner London, has unveiled an integrated multi-million euro global campaign for Italian footwear brand Geox – #startbreathing – repositioning them as a modern, emotionally engaging, premium lifestyle brand with breathable sole technology. The new creative, directed by world-renowned photographer and documentary-maker Rankin, launches on 29th February 2016 and […]