Scarecrow M&C Saatchi, Mumbai shot an inspirational film with the Police Force for their client Future Generali India Insurance Company Limited (FGII) to inspire citizens to run for health at the Navi Mumbai Half Marathon. FGII is the sponsor of the Future Generali 10K Run at the Navi Mumbai Marathon on Sunday, 17th February 2019. FGII […]
OLIVER has bolstered its creative offering with the arrival of new global chief creative officer, Rod Sobral. He will be responsible for the agency’s creative output across global clients. Rod will report to Simon Martin, founder and CEO of OLIVER, and will oversee all of the agency’s global brands, including Unilever. He has been tasked […]
‘MarComm Celebrates…’ is a feature series highlighting the leaders from the Marketing, Advertising, Media and Design Industries. We kick things off with a man who has a wealth of experience and a history of excellence in the Brand Design sector — B&B studio’s Creative Partner, Shaun Bowen. Give us a brief insight into your professional […]
To mark the National Down Syndrome Society’s (NDSS) 40th anniversary, the organisation has partnered with Saatchi & Saatchi New York to challenge the limitations imposed on people with Down syndrome. This digital and social campaign furthers the conversation following last year’s noteworthy Law Syndrome launch, which propelled legislation to reform the complex and misguided laws that hinder the […]
Haptivate, a happiness training start-up, is launching with an innovative brand identity and comprehensive business strategy by Straight Forward Design. Recent research by the Global Wellness Institute shows that people are more concerned about their mental wellbeing than ever before and see it as an important part of general health maintenance (wellness industries grew by nearly 13% […]
23red and The National Lottery Community Fund have launched a new campaign, ‘Big Little Moments’. The campaign is part of A Better Start, a ten-year National Lottery funded programme set up to help families give their babies and very young children the best possible start in life. This latest work revolves around the idea that […]
New research out on February 12 reveals first time parents are dissatisfied with travel brands, with 72% reporting feeling unhappy with comms from the sector. The research, conducted by advertising agency d.fferent, surveyed consumers in five key life stages about their opinions of travel brands. The results uncovered the comms desired by students, home movers, […]
Customer agency LIDA, part of the M&C Saatchi Group, has revealed a range of 40 modern Valentine’s cards that it believes fills a gap in a market dominated by old-fashioned romantic clichés. LIDA has developed the inclusive, contemporary range of cards to appeal to a diverse range of audiences. With a bold typographical style, the […]
Following an extensive agency review process, Fulfil, the UK’s fastest growing high protein bar, has appointed The Community as its partner agency, effective immediately. Blue 449 has also been appointed to manage the media brief. “The Community excelled by helping us to articulate the Fulfil brand promise and inspired us with their creativity and unique understanding of the […]
The objective of the new World Animal Protection US experiment called ‘Your Turn’ is to raise awareness about the poor conditions farm animals are held in and encourage people to help farm animals live cage-free lives and consider animal welfare when purchasing meat. Documented in Grand Central Station in NYC, the experiment by Serviceplan Campaign […]