The old adage that Christmas brings ‘goodwill to all men’ may chime more than jingle bells with UK retailers as new research reveals television advertising has been voted by UK consumers as the most persuasive medium for encouraging greater brand love and loyalty, above channels including social media, radio, newspapers and Google ads. With the […]
M&C Saatchi PR announced that it has rebranded as M&C Saatchi Public Relations. The change of name is part of an overall global brand refresh that has been carried out to more clearly define the agency’s vision, proposition and purpose. Global CEO Molly Aldridge commented: “In a confused and converging communications industry, we wanted to […]
Metia Group, the international digital marketing agency, has appointed Stephen Waddington as UK managing director. Stephen will be responsible for leading a team of 60 people, managing the development and delivery of content marketing, social media, lead generation and communications campaigns. In the past two years the agency has delivered campaigns in 88 countries in […]
Kelkoo Group, the leading pan-European eCommerce advertising and shopping comparison service (CSS), has announced the appointment of Simon Reed as the new Commercial Director to drive sales and boost return on ad spend (ROAS) for the group’s partner retailers. Based out of group’s London headquarters Simon will have responsibility for building strategic client partnerships and […]
Global men’s hair and beard care leader Just For Men has unveiled a new advertising campaign. Be The Better Man encourages men to be unapologetic about grooming and to take charge of their appearance to empower men to look and feel their most confident. As the stigma around men’s grooming continues to shift, Just […]
Social & creative agency eight&four announces it has been appointed by award-winning Taiwanese restaurant, Din Tai Fung, to launch its UK social channels as part of the global restaurant chain’s expansion into Europe. Whilst the agency’s ongoing remit will span social strategy, creative and community management, the initial brief is to create and launch the […]
Barny Wright, former Head of Production at Big Buoy, has been hired by Scramble Soho to become its new Managing Director. With over 17 years in advertising, Barny has worked with some of the biggest directors, agencies and brands in the industry. Beginning his career at Framestore, Barny went on to set up his own […]
Creative agency CapeRock has created a modern illuminating identity to change the perception of Nelonen across Finland. The new brand identity is based upon the concept of “The Magic of Big Entertainment” and is inspired by the Northern Lights. The rebrand aims to transform Nelonen from a commercial broadcaster to that of the largest media […]
Beck’s fans recently had the opportunity to design their own label with the “Green Label” campaign. Now the brand is taking things one step further: at the end of the year, as part of a special edition, not only will the label become more legendary, but the contents will too. These days, beer drinkers […]
Creative agency Red Bee announced the launch of a new brand campaign for TV Licensing. The launch is the first new campaign from TV Licensing in over five years and has been devised to bring to life the wealth of entertaining content the licence fee funds, while showing how easy it is to manage […]