Super Break has launched its latest TV advertising campaign to celebrate the launch of four additional breaks to Akureyri in North Iceland, a destination that can only be reached on a direct-basis with the short break specialist. Running alongside dedicated destination spotlights across its marketing channels, the 30-second TV commercial was created by Manchester-based […]
The Coca-Cola Company announced that it has reached a definitive agreement to acquire Costa Limited, which was founded in London in 1971 and has grown to become a major coffee brand across the world. The acquisition of Costa from parent company Whitbread PLC is valued at $5.1 billion and will give Coca-Cola a strong coffee […]
MediaMonks launches a new R&D division to service agencies, brands and technology companies. Focusing on innovation and rapid prototyping, MediaMonks Labs is helmed by MediaMonks’ former Head of Games Sander van der Vegte. Based in Stockholm, Van der Vegte leads an international team skilled in digital technology and applying innovation to brand communications. MediaMonks Labs’ […]
On August 30, as part of the next phase of American Express’ new global brand platform, “Powerful Backing: Don’t Do Business / Don’t Live Life Without It”, the company has debuted a new ad campaign with new global brand ambassador Lin-Manuel Miranda – a cultural leader, a creative force, a champion of local communities and […]
For a brand, a long-standing heritage and originality or its ability to innovate and lead the way are some of the most valuable assets. However, heritage and innovation are rarely attributes of the same brand. Typically, brands pick one or the other. On the one hand, brands that thrive on innovation tend to look forward […]
Traditionally, beauty campaigns focus purely on aesthetics and appearance. However, contemporary beauty at its best celebrates differences and individuality. On August 30, for the first time, Boots UK launches a beauty campaign – without faces taking centre stage. Rather than shining a spotlight just on how products make you look, the new film focuses […]
Launched in 2014, Black Opium is today ranked 8th in Top World Fragrances. Four years after its launch and to support this success, Yves Saint Laurent Beauty wanted to renew the brand’s communication. To embody this new chapter, a new muse was chosen: Zoë Kravitz. The YSL Beauty Make up ambassadress and American actress was […]
Creative agency ROTHCO launch their first campaign for the Irish National Lottery, with a tongue-in-cheek mockumentary TVC, ‘The Celebrations’. Going behind the scenes at Irish National Lottery HQ, it turns out things have changed dramatically since they released their NEW Lotto Plus game… Since the addition of the new game, people’s chances of becoming […]
TabMo is expanding the creative options available to advertisers and agencies using its mobile creative demand side platform (DSP) Hawk through a new partnership with Playground xyz, a specialist rich media platform and marketplace for unique advertising formats on mobile. The Playground xyz formats are high impact units that enable advertisers to increase brand awareness and improve […]
Experience, design and engineering company Dare has been appointed as the sole digital agency for London’s new arts space, Cromwell Place, following a competitive pitch, in a process run through Creativebrief. The agency will work across the entire digital remit for Cromwell Place – a Grade II listed site spread across five buildings in South Kensington […]