BDD Perfect Storm has won the creative account for PegasusLife, the retirement living company, following a competitive pitch. The brand, which spends more than £5m per annum on marketing has appointed Perfect Storm to a wide-ranging brief. The agency has been tasked with redeveloping PegasusLife’s premium positioning in the retirement living market, reviewing its brand architecture, redeveloping […]
The art scene is about to take off in Bloomsbury, Central London, with the launch of UpUp, an exciting, first-of-its-kind, contemporary art space from ad agency McCann London. UpUp kicked off with “Frockaholic: Grads, Grayson and Gorgeous Dresses”, a unique exhibition featuring outfits designed for one of Britain’s best-loved artists Grayson Perry, by 2nd year […]
<span data-mce-type=”bookmark” style=”display: inline-block; width: 0px; overflow: hidden; line-height: 0;” class=”mce_SELRES_start”></span> The Dutch phrase ‘Als het te mooi lijkt om waar te zijn…’ (If it seems too good to be true…) is the key to a new, campaign from travel deals brand Secret Escapes that launches on June 28. The first spot shows a couple […]
Award-winning Donald Russell appointed Conran Design Group to create its new visual identity. Launching, Britain’s leading mail-order and online butcher, needed a new visual identity and brand refresh to attract new customers online. The challenge was to create a brand experience that would appeal to consumers who care passionately about the provenance of their food […]
The new claim “Your Success is our Business” emphasises METRO’s position as a dedicated supporter of the success of independent business owners. The brand campaign by Serviceplan Campaign Hamburg, which goes along with this claim underpins it and simultaneously brings it to life with real METRO customers from over 20 countries, turning their personal business […]
Akashi-Tai, a range of five artisan sakes, launches its new identity and packaging design. The new award-winning design conveys the genuine artisan nature of Akashi-Tai, which is brewed in small batches using traditional methods, and positions the brand as an authentic premium player on the global stage. Cowan London won Best Packaging Design for Akashi-Tai […]
The Surrey Copper Distillery has launched their first product, Copperfield London Dry Gin, with brand identity and packaging developed by Nude Brand Creation. The new distillery was recently established by industry renowned former Chief Brewer at SABMiller PLC, Professor Katherine Smart, and her husband, Dr Chris Smart, former Head of Brewing Services for food and […]
Mobile-bank bunq introduces ‘Truth, Lies and Banking’, a film set out to cause a stir in the banking world. The video, crafted by independent creative group Amsterdam Worldwide, features Jason Coghlan, once one of Britain’s most dangerous men, as he reveals how banks ‘charge’ custo- mers in ways they might not be aware of: monthly […]
Research unveiled has revealed the extent to which the advertising and media sectors are frustrating the UK’s ageing population. More than two-thirds (68%) of those aged over 65 believe that ads often show stereotyped versions of people their age – which could be why almost as many (63%) think they face negative and harmful stereotypes […]
Super premium gin brand Hendrick’s Gin, has launched new websites for five of its key markets – UK, USA, Canada, Spain and Germany. The Global Brand Team worked with their lead creative agency Quaker City Mercantile on the creative designs, Edinburgh-based 8 Million Stories on SEO and UX & digital agency DotLabel to ensure the […]