Kellogg’s is launching its plant-based W.K. Kellogg range with a new campaign that encourages viewers to ‘Be a Force of Nature’. Created by Leo Burnett London, a suite of 20 sec ads will run on TV, online and VOD. The work introduces the new W.K. Kellogg range as a means for consumers to enjoy […]
A.G.Barr is launching a TV campaign to support its Rubicon Spring brand. Created by BMB, the 30-second “Fruity Fling” film will run for six weeks, supported by digital and social media channels. The agency is aiming to build on the success of its original 2016 “Fruity Fling” commercial for Rubicon Spring with a sequel […]
Creative design andbrand strategy agency, Shift, is behind the launch of a new holiday and leisure concept that is set to disrupt the domestic luxury travel market. Beyond Escapes, which opened the doors at its first site in Devon earlier in 2018, launched with a UK investment of £60 million and comprises the very best […]
Creative and media company, The Gate London, has announced the appointment of former Jaywing’s Epiphany director Kerry Fyans as Head of Media. Fyans will be tasked with sharpening the media planning and buying offering to ensure it expresses the company’s ‘Boundless’ mindset, and to grow it as the market seeks independent and nimble alternatives to […]
Following a comprehensive review, Sky announces that MediaCom has been reappointed as Sky’s media planning and buying agency. The partnership will see the two companies work together to set industry-leading standards for transparency and accountability across the media supply chain. The new contract will build on Sky and MediaCom’s existing relationship by bringing the best […]
Tata Trusts appoints Rediffusion Y&R as its strategic advisory and creative services agency. The mandate includes supporting brand and marketing communications of Tata Trusts and its portfolios with strategic and communication planning, messaging development and execution. Since inception in 1892, Tata Trusts, India’s oldest philanthropy, has played a pioneering role in bringing about an enduring […]
Pentland Brands, the name behind some of the world’s best sports, outdoor and fashion labels, has selected MediaCom North to be its media partner. This partnership covers both online and offline media planning and buying for Pentland’s global portfolio of brands, including Speedo, Berghaus, Ellesse and many more. Its products are available across 190 countries […]
Luca Iannucci and Pasquale Frezza are the new creative directors of Serviceplan Italia, who have come on board to enrich the creative department of the House of Communication in Milan, Italy. “We are proud to have joined Serviceplan Group, the largest independent agency group in Europe. We will do our best to lend our creative […]
MediaLink, an Ascential company, announced that Nick Manning has been hired as a Senior Vice President, based in its London office. Manning joins the strategic advisory firm after a decade helping to build the capabilities of Ebiquity, a marketing and media consultancy, where he was chief strategy officer. He will report to Michael Kassan, Chairman […]
Cadbury is launching a brand new campaign by VCCP, to celebrate and drive trial of the range of products under the Cadbury Dairy Milk Oreo portfolio, including recent launches Cadbury Dairy Milk Oreo Sandwich and Cadbury Oreo Bites. Designed to appeal to a younger audience (18-25), the social-led initiative includes a partnership with well-known influencer […]