After two years of closely working together, Coca-Cola and Mercado McCann will honour the FIFA World Cup in Russia presenting one of the brand’s most meaningful advertising campaigns in 200 different countries. Mercado McCann was not only responsible for developing the Core Creative Idea (central idea) of the campaign: “being READY”, three of the four […]
The Co-op launches its newly redesigned beers, ciders and spirits with the help of Robot Food. Now in stores UK-wide, Robot Food’s exciting new design for the Co-op’s core range of own-brand beers, ciders and spirits aims to create an impact on shelves at a time when popularity of own-brand products continues to rise. More […]
Data-driven media agency, Medialab, announces a significantly expanded team following an incredibly successful year. All of the hires bolster an already impressive senior team, spearheaded by Stewart Easterbrook as chairman. Following an exceptional 2017, which saw the agency post figures putting them 135% ahead of other agencies of their size when comparing average turnover growth, […]
Wavemaker gathered four inspirational speakers at its office on London’s Southbank on June 5, to talk about the intersection of gender and creativity Art director and photographer Fiona Freund, who has been flown around the globe, sometimes on Concorde, on shoots for many of the world’s biggest media and entertainment brands said that people still […]
In-house specialist OLIVER, part of Inside Ideas Group, has appointed Lisa Bonney as its global chief marketing officer. Bonney’s remit is to develop and execute strategies that further cement OLIVER as the go-to in-house practitioner, while also supporting further international and organic growth. Her duties also include strengthening OLIVER’s brand and marketing offering. She will […]
MiQ, the leading Marketing Intelligence company, has announced the appointment of Giles Ivey in the newly created role of CEO, UK. Joining in June, he will oversee MiQ’s impressive growth in the UK and continue to expand the business across Media, Analytics and Technology. Giles comes to MiQ with a hugely impressive background in the […]
Drum, Omnicom Media Group UK’s creative and content agency, has been appointed as creative agency for blood cancer charity Anthony Nolan in a competitive three-way pitch. The review was run through Creativebrief. The UK based charity, which recently launched its ‘Be A Lifesaver’ campaign encouraging young men to join the stem cell donor register, is […]
smp, the shopper marketing agency, has been directly appointed as the UK lead social media agency for The Citizen’s Foundation UK. The Citizen’s Foundation is in the top five largest charities in Pakistan, helping give underprivileged children access to education in Pakistan, building over 1482 schools, and educating over 220,000 children in the past 22 […]
Inspired by a custard toupee, the skin of an orange, and an orifice widely believed to be a mouth, Trumpface is a typeface made with Donald Trump’s face. The typeface is now available to download for use on Microsoft Word and Powerpoint – perfect to spice up those Monday morning presentations. As well as Adobe […]
Absolut Vodka has launched a ‘Global Selfie’ campaign to mark the launch of its Limited Edition bottle, Absolut World. Developed specifically for the Travel Retail sector and to celebrate Absolut’s global unity brand pillar, the campaign was created by Agency TK and is now live in airports across Europe, New Zealand, Australia and Asia. Aimed […]