Tic Tac is launching a £1.5m campaign featuring a brand new TV creative and positioning, encouraging people to take on new experiences and ‘Open Up’. For the first time in five years, Tic Tac Core (Fresh Mint, Lime & Orange, Strawberry Fields, and Mint Rush) is hitting the UK’s screens on 7th May and running […]
Loto is a gambling game, created to change the life of Chileans and help them have a better lifestyle: a bigger house, an incredible car or a boat why not. Now in a new campaign by Y&R Santiago, the nation is reminded that they are all millionaires and that life is full of luxuries that […]
In the middle of the technological universe of the 21st century, every moment, every landscape or situation is recorded by the lens of a photographic camera, whether it is professional, amateur or smartphones. This moment is even more important when the access to these resources becomes democratic and easily to all. In this concept, […]
Shutterstock, a leading global technology company offering high-quality assets, tools and services through its creative platform, announced today the launch of Shutterstock Reveal, a new Google Chrome extension, together with the release of its new experimentation site, Shutterstock Showcase, which features two additional new search innovations – Copy Space and Refine. Shutterstock Showcase, previously known as […]
Media iQ has announced the launch of its new brand identity, MiQ, repositioning itself as the leading global Marketing Intelligence company. MiQ is one of the first companies in the media and marketing industry to fully adopt Marketing Intelligence as its core business strategy. Marketing Intelligence connects marketing to business outcomes by turning siloed, unstructured […]
Saatchi & Saatchi Greater China announced that Wong Wai (Joe) has joined as Executive Creative Director (ECD) of South China to further reinforce Saatchi & Saatchi’s creative capability and industrial influence in the region. Joe will report to Fan Ng, Chief Creative Officer of Greater China. The agency’s previous ECD Paul Ho has moved onto […]
The Big Shot has been appointed by Andersen Press to launch The Bold’s in Trouble, the new book in Julian Clary’s The Bolds children’s books series, illustrated by David Roberts. The Big Shot will deliver an integrated creative campaign that will go live in September 2018. The campaign will feature outdoor advertising, regional radio, and cross platform […]
The Hospital do Câncer de Barretos, a Brazilian treatment center for children with cancer that has been recognized internationally for excellence, has been renamed the “Hospital do Amor”, or “Hospital of Love”, to promote love as the most effective resource in fighting the illness. To publicize the rebranding, Brazilian advertising agency WMcCann created a three-minute […]
 Grey Goose vodka announces the launch of , a new eight-part digital series hosted by Academy Award winner, Jamie Foxx. Set in a custom built and luxury fitted trailer, the series follows Foxx as he goes “off script†to have one-on-one conversations with A-list talent, including Jeremy Renner, Vince Vaughn, Denzel Washington, Gabrielle Union and many […]
Oath announces a new campaign with HP to deliver an Augmented Reality (AR) experience to inspire millennial families to think creatively about printable paper craft, the first in the UK since the company announced the international roll-out of its AR formats at Mobile World Congress. The campaign centres on HP Instant Ink’s Free Printing Plan […]