Under Armour and RED partnered with IMG Live and Dick’s Sporting Goods to create the world’s first ‘Ice Gym,’ an immersive fitness environment where visitors can experience the tangible impact that the ColdGear product can have while training in cold environments. The activation took place on Saturday, November 3 at Northwestern. In the hours leading […]
Beano Studios is launching Beano for Brands, a kid-first consultancy for brands wanting to engage with older kids, Generation Alpha and their parents. Beano for Brands will solve client briefs using unrivalled kids’ insight and market testing gleaned from exclusive qualitative and online research, content creation, and brand partnerships across the multichannel Beano portfolio or […]
Jonathan Mildenhall, former CMO of Airbnb, announced the launch of his brand and marketing consultancy TwentyFirstCenturyBrand along with co-founders, Alexandra Dimiziani, also a former Airbnb marketer, and Neil Barrie, former chief strategy officer at TBWA/Chiat/Day. TwentyFirstCenturyBrand is already working with high profile clients such as Arianna Huffington’s Thrive Global, Sean Parker’s Airtime, Pinterest with Ben […]
Vision7 International (V7) a subsidiary of BlueFocus International (BFI) announced it has acquired award-winning San Francisco-based creative agency, Eleven. The deal further expands the V7 family of creative, results driven agencies in North America, and it represents the organization’s first major advertising brand in the U.S. Eleven, which was named to Advertising Age’s “Small Agency […]
One of the leading personalities in the travel market has joined M3 as part of its ambitious plans to double accounts in this sector. The West Midlands full service advertising agency, which has offices in Birmingham, Oxford Circus in London and Wolverhampton, has appointed John Donnelly as Non-Executive Director to build on more than £1.5m […]
AKQA has been recognised with the highest scores possible in the Customer experience strategy services, Experience Design Services, Vision and road map, Client co-innovation strategy, Market and thought leadership, and Partner strategy criteria in The Forrester Wave: Midsize Digital Experience Agencies, Q4 2018 report. AKQA also received the highest score possible in the active digital […]
UK-based hair styling accessory company HairFlair Ltd has appointed Air Paris to work on the branding for its family of brands that include the bestselling Curlformers. This follows a process run through Creativebrief. Established in 2007, Hair Flair’s Curlformers brand is a bestselling product that creates healthy, easy curls without causing heat damage. They see […]
When asked ‘What is KLM?’ just a fraction more than half of the German population answered ‘It’s an airline’. In other words: about half of Germany’s population (to be exact: 46%) does not know the answer to the question of what KLM is. To make everyone aware of the fact they are the Royal […]
RepHike is a young company, based in Buffalo, New York, that helps brands find their ideal micro-influencers and manage campaign collaborations. The world of online micro-influencers is a pretty new one, but already the market is saturated with many players who look and sound the same. BTL Brands, a start-up focused design studio based in […]
Bangladeshi tea brand Teatulia has launched in the UK with a new brand identity by Here Design. This expansion coincides with the opening of a flagship store in Covent Garden where its range of organic teas will be available. Here’s production studio ‘Here Makes’ has also created a range of branded lifestyle items to bring […]