A major study of consumers’ subconscious reactions to digitised voices has revealed a significant bias towards female voices amongst people under the age of 35. The study, which used brain imaging technology to explore the neurological response to male and female voice assistants, discovered that respondents of both genders within a younger age group found […]
In Spain, nearly 30% of drivers have felt fear or anxiety while driving. For 7% of drivers, the fear is so intense that they are incapable of sitting behind the wheel. This uncontrollable fear is called amaxophobia. Halloween has always been a moment to talk about fears. That’s why ŠKODA chose this moment to raise awareness […]
Did you know that over half of Dutch people suffer from stress? Even in the famously laid-back and liberal Netherlands, stress is evidently a problem. To help tackle this problem, Menzis Health Insurance is showing how dogs can play a role in reducing stress in humans through a unique initiative called ‘Dogs Against Stress’, […]
Ultimate Creative Communications are elated to announce that their new TV advert promoting Chester Zoo’s annual magical event ‘The Lanterns’ is currently showing on TV screens and in local cinemas. The Zoo was recently crowned the most popular visitor attraction outside of London and according to figures, welcomed a whopping 1.86 million visitors in 2017. Each […]
Bally, the Swiss luxury brand established in 1851, has this week launched a hyper targeted advertising campaign to promote its latest collections to Chinese and Russian travellers as they travel to London. Devised by PSI and Zenith, the campaign creates a global “travel corridor” in partnership with BA Media that will reach travellers at multiple […]
Olympic rowing medallist Cath Bishop joined children from Sancton Wood Prep School at Goldie Boathouse on October 30. The activity was organised by leading appliance brand Beko to bring its Eat Like A Pro campaign to Cambridge, designed to inspire families to eat a little bit more healthily and cook together. The campaign comes in […]
A study by insurance marketing specialists, QuickPages, reveals that as a result of insurance renewal rules that were introduced in 2017 older customers are becoming less brand loyal when it comes to policy purchases. The research finds there has been a drop of 10 per cent in the number of consumers aged 55+ that source […]
BBN International, the world’s leading independent organisation of international B2B communication agencies, is excited to announce Ark Communications, BBN’s exclusive Belgian partner, will rebrand as Ark BBN. Ark BBN is a 15-person strategic B2B marketing agency with 20 years of experience, including the last five years as the exclusive Belgian BBN partner and shareholder. By […]
Droga5 London’s Executive Creative Director Steve Howell is set to join sports marketing agency Dark Horses as Creative Partner. Howell has held the ECD post since April 2016, when he returned from a 4-year stint as a Creative Director at Droga5 New York. During his time at the agency, he created high profile campaigns for […]
Fanta, Snapchat and digital agency Movement are helping teens transform this Halloween, with a campaign that spans in 14 markets across Western Europe. Halloween is a key time when teens experiment with their identity, particularly those aged 16 to 19. Fanta is helping them transform, by releasing empowering tools and experiences that will allow teens […]