Taxi Studio has collaborated with Carlsberg on a major global rebrand, unifying its diverse markets with a simple yet versatile identity system that champions the principles of great Danish design. Following extensive research into the brand’s 171-year heritage, Carlsberg’s famous brand elements have been carefully re-crafted for the first time in several years, striking the […]
Habito, the pioneering online mortgage broker, has unveiled a new advertising campaign ‘Hell or Habito’. The bold new advertising campaign, which launches on 10th September, juxtaposes the hellish confusion, cost, time and stress traditionally associated with the mortgage application process with the simpler, easier and less stressful experience enjoyed by Habito customers. The integrated campaign, […]
WaterAid has launched a new Virtual Reality (VR) film, which has used the increasing accessibility of 360 filming technology to improve its authenticity and bring supporters closer to the charity’s work around the world. Everyday WaterAid was created as an educational tool to provide a flavour of some of the 28 countries WaterAid works […]
As a continuation of the “Meet Me in the Gap” campaign, which brought Cher and Future together amongst other diverse talent to show what’s possible when we come together in Gap’s white space with good intentions and a creative spirit, for fall 2018, the brand, in partnership with Yard NYC, leaned further into positivity to show that Good Creates Good. […]
Tipi, the lifestyle-focussed rental homes company, has announced the launch of a new digital platform, as it seeks to create an easier, better everyday home life for those who rent. The platform was created in partnership with Lab, the independent digital agency that uses a blend of neuromarketing, psychology and behavioural economics to design, build […]
Ireland’s largest supermarket chain, SuperValu, and creative agency, TBWA\Dublin, launch a new brand campaign, ‘All Things Considered’. The through-the-line campaign spans across TV, cinema, radio, in-store executions, as well as digital, VOD, and social media. With ‘All Things Considered’, TBWA\Dublin creates a new positioning for SuperValu; one that reflects its heritage and commitment to […]
Too often when families are home together, they’re not really together, as digital distractions keep them from spending quality time. In fact, according to the Bureau of Labor Statistics, most Americans spend-less than two hours of quality time with their families each week. But when families are out together, there is an opportunity to […]
Following months of research, global socially-led creative agency We Are Social has launched ‘Braving the Backlash’ – a new report which aims to offer practical advice on how brands can approach sensitive issues in their marketing, and properly manage hate speech and negativity online. Hate on social media is a growing issue, and when the […]
SKY KIDS takes further steps to establish itself as the premier destination for Kids entertainment by announcing a new deal with Beano Studios to produce a brand-new TV show ‘SO Beano!’; inspired by the rebellious and anarchic ethos of Beano.com, the multi award-winning digital kids platform. Filmed at Sky’s state of the art facilities – […]
LIDA has been appointed by The Football Association to develop a new youth initiative, which is due to launch in January 2019. LIDA will be working closely with The FA to create a strategic vision for a Digital Youth Reward and Recognition programme that seeks to inspire a lifelong journey in football and with The […]