Coty has appointed independent creative agency Initials to work on three upcoming Rimmel London campaigns, following a four-way pitch. The work, which will roll out from September through to the end of the year, will include a campaign for Rimmel London’s Match Perfection foundation range, as well as Halloween and Christmas campaigns to promote season […]
Digitas’ UK CEO Dani Bassil has hired Emma de la Fosse to lead the agency into a new era of creative excellence. Reporting to Dani, De La Fosse will take up the role of UK chief creative officer and will be responsible for nurturing and developing creative talent within the agency as well as overseeing […]
You’re probably familiar with the situation – you’re at work, in the middle of your day and suddenly your battery dies on you – right when you need it most. Exactly when that new client you’ve been chasing for weeks said he’d get back to you. Within seconds you go into full blown crisis mode, […]
Deuce Studio have created the brand identity for Trio Properties, a housing, construction and maintenance firm. Trio Properties approached Deuce with the challenge of refreshing their brand messaging and reinventing their visual and verbal communication. The design house developed a new strategy and brand design for the housing, construction and maintenance firm that echoes their […]
As part of its ‘We Care’ positioning and recently launched Ethical Content Division, global boutique production company Sweetshop Director Louis Sutherland is behind a comical online video for New Zealand movement One Percent Collective. One Percent Collective is New Zealand’s movement for a better way to donate. There are hundreds of people who donate 1% […]
Jaguar has announced a ground-breaking collaboration with one of the world’s highest-profile singer-songwriters, Dua Lipa, to launch an innovative, integrated brand-building programme across Europe. The long-term, pan-European programme, will be rolled in over 15 markets across Europe including France, Germany, BeNeLux, Italy and Spain, and celebrates the brand’s popular SUV models, the EPACE,F-PACE and […]
G-Star RAW has worked together with Amsterdam start-up agency, HERC, and Dexter Navy – who is possibly the world’s hottest music video director right now – to create a new global campaign for Fall/Winter’18: Uniform for the Free. It’s an ode to freedom, captured through the lens of street culture. The campaign is a day […]
Ford teams up with GTB, Outsider, and Eclectic to launch a new campaign, ‘The Beauty of Change’, to promote the all-new Ford Focus. The campaign will start with a 60” TV spot, in which we see beautiful, CGI, mechanical butterflies made from individual components of the All-New Focus travelling across Britain to come together […]
Following the commercial success of Yakult’s 2016 TTL campaign, ‘Science not Magic’, the Japanese fermented milk drink brand is back with the next epic instalment. The magical art of making Yakult takes place on a floating island paradise, where a red-dressed heroine performs numerous rituals, from the ‘ancient shuffle’ to the ‘mystical hand swirl’, […]
Carlton & United Breweries (CUB) has just released the first non-alcoholic beer in the brewery’s 180-year history. Called Carlton Zero, its release marks a long-term shift in Australia’s drinking habits: low and mid-strength beers now represent 20 per cent of CUB sales as people increasingly moderate their alcohol intake. Carlton Zero will look to expand the […]