Tom Cheesewright on what the future holds for the marketing industry

Tom Cheesewright on what the future holds for the marketing industry

Standing in other people’s shoes is crucial to effective communications, yet technology and AI are changing our world at a continually accelerating pace. And so, at an event in central London recently, creative direct marketing agency Soul asked applied futurist and author Tom Cheesewright what he thinks the world will look like in five, ten or 20 years […]

Arena Media names Sarah Treliving as Managing Director

Arena Media names Sarah Treliving as Managing Director

Havas Group announced the appointment of Sarah Treliving as Managing Director of Arena Media. She will be responsible for managing the UK team, with a focus on client leadership, commercial and new business growth, and talent management. Treliving joins from her role as Managing Partner, Head of Digital, at Mediacom where she worked across brands […]

Procter & Gamble unveils new reduced priced Flash PMP in the UK

Procter & Gamble unveils new reduced priced Flash PMP in the UK

Flash, one of the market-leading homecare brand from Procter & Gamble (P&G), has reduced the price of its Flash Task Sprays price marked pack (PMP) from £2.25 to £1.99. The decision was taken to reduce the price mark on this best-selling SKU following feedback from convenience retailers that they wanted to drive customer loyalty by […]

Jason Romeyko Reveals His Blueprint For Serviceplan Going Forward

Jason Romeyko Reveals His Blueprint For Serviceplan Going Forward

Jason Romeyko recently becomes Worldwide Executive Creative Director (WWECD) at Serviceplan, working alongside International Managing Partner Markus Noder to amplify globalisation of the network. We had a chance to sit down with Jason during the Cannes Lions Festival and speak about what his vision is for the Group going forward: Q) Take us through your journey from Australia […]

Space Launches Arrivals Campaign For Wimbledon 2017

Space Launches Arrivals Campaign For Wimbledon 2017

Creative agency Space unveiled a new outdoor arrivals campaign for The Wimbledon Championships. Inspired by ‘In Pursuit of Greatness’ Wimbledon’s global proposition for The Championships, Space has created a campaign to welcome thousands of visitors to SW19 to build a sense of anticipation for the day ahead. The 2017 campaign celebrates the year-round efforts of […]

Gabriele Skelton lands the perfect job with Nalla

Gabriele Skelton lands the perfect job with Nalla

Recruitment specialist Gabriele Skelton launches a new brand identity, complete with name change to Gabriele. Award-winning branding agency, Nalla created the refreshed brand identity designed to reflect and illustrate Gabriele’s highly personalised approach, whilst reinforcing the brand’s core value: ‘it’s about you, not us’. Gabriele’s focus has long been on fostering lasting relationships with both […]

adidas urges Indian sports lovers to shower support on unrecognised stars in #FanTheFire campaign

adidas urges Indian sports lovers to shower support on unrecognised stars in #FanTheFire campaign

has launched a new initiative aimed at getting India’s sports lovers, famous the world over for their fanaticism about cricket, to pay more attention to the country’s less well publicised athletic achievements. Created by Cheil WW India, the first execution in the #FanTheFire campaign stars the 18-year-old Indian figure skater Nishchay Luthra, who, in spite […]