Serviceplan Group is the largest and most diversified owner-managed and partner-managed agency group in Europe. We spoke to their Managing Creative Director, Till Hohmann, who gave us an insight into the agency’s future plans, his thoughts on the future of the Industry and his experience in judging the Direct Marketing category at Cannes in 2017: Q) What was […]
The All England Club, Wimbledon, is launching a series of content films created by McCann London to bring to life its ‘In Pursuit of Greatness’ campaign, focusing on what make the tournament so unique. The global brand campaign communicates the special characteristics of The Championships to audiences around the world. The two new content films, […]
On the final evening of the 64th Cannes Lions Festival of Creativity, Ogilvy has added Titanium and Grand Prix for Good honours for The Refugee Nation to its range of awards. This brings the total to 140 awards across 23 countries, including; 4 Grand Prix, 33 Gold, 33 Silver and 69 Bronze. Tham Khai Meng, […]
Twelve, the integrated brand activation agency, has developed a multichannel campaign for Nescafé Azera, with a range of iconic and desirable limited-edition designed tins at its heart, created in collaboration with top emerging design talent from the University for the Creative Arts (UCA). The activity marks the third consecutive year that Nescafé Azera and Twelve have worked […]
A natural sports supplement brand, ‘Be’ which simplifies the complex world of sports nutrition has launched in the UK, Europe and the US with brand identity and packaging design by PB Creative. An Ownable and Credible Space Lifeplus, a leading supplier of high-quality nutritional products, approached the agency to create a new sports nutrition brand […]
In-feed native advertising platform Adyoulike announced the launch of its Native Creative 2.0 formats, bringing advertisers and publishers new options for visually-dynamic, interactive ad units that better engage and activate audiences. The new units, which seamlessly integrate in-feed on publisher properties, are available for native mobile and native video advertising as well as for web-based native. […]
Experiential agency, Closer, has appointed Helen Braybrook as staffing director to oversee the recruitment, training and management of the agency’s promotional staff for its live brand activations. Braybrook will work to Closer’s proposition of delivering Human Brand Experiences; she will report directly into Liz Richardson, Closer’s managing partner. Closer’s ambitions for its staffing division will […]
New omnichannel virtual agency, Brown&co, has recently secured two major project wins with Jacobs Douwe Egberts and Efes. Brown&co will be partnering with Jacobs Douwe Egberts in a major new global structural and packaging innovation project, having won in a competitive pitch against Flex in the Netherlands and the UK’s Seymourpowell. Kelly-ann Davies, Senior Packaging […]
LoopMe is the largest mobile video platform, supporting all video and full-screen formats and reaching over 2 billion devices worldwide. We had a chance to catch up with their CEO, Stephen Upstone during the Cannes Lions Festival, who revealed to us the company’s foray into Artificial Intelligence and discussed the impact the technology will have on the […]
From the partnership that created Amaze Bites and reasserted Mini Rolls as a firm lunchbox favourite, comes a brand refresh for Cadbury Cake Bars that’s ‘loaded with lovely’. Following commercial successes with key Cadbury cake ranges, Premier Foods turned to Robot Food once again to help bring the core brand proposition of ‘joy’ to life […]