In yet another demonstration of forging partnerships with new clients without speculative pitches, The Womb and Frigorifico Allana have joined hands to build their lead brand Sunny in India. Sunny is already a significant player in the refined edible oils category in Maharashtra, and its sunflower variant is currently the 4th largest in the state […]
Following on from its huge success as the original protein energy ball, Bounce is making a leap into its first usage occasion category – breakfast biscuits – with creative by long-term strategic design partner, Biles Hendry. In 2011, Biles Hendry repositioned Bounce from a niche gym-goers’ energy booster to a ‘happy active’ lifestyle proposition. The […]
Troy-Bilt and its agency of record, Marcus Thomas, launched a new campaign titled “Ask Troy,” which demonstrates the brand’s commitment to solving problems for homeowners and adding value throughout their journey in the yard. The campaign includes weather-triggered digital ads on Weather.com developed through a partnership with IBM/Watson, and the “Ask Troy-Bilt” Alexa skill on […]
UK Export Finance, the UK’s export credit agency (UKEF), has appointed MSQ Partners as its lead communications agency for its marketing campaign, announced in the Chancellor of the Exchequer’s 2017 Autumn Budget. The appointment follows a competitive pitch on the government’s main Campaign Solutions roster. The incumbent was Ogilvy & Mather. UKEF is a government […]
Digital-first video agency, Perspective Pictures, is producing a number of videos for Rolls-Royce’s online campaign with the Royal Air Force. The project, called STARRSHIP, aims to inspire young people to get involved in STEM. The videos released online have already reached more than two million people. This comes on the back of several new client wins […]
Full-service advertising company AMP Agency has built a proprietary Consumer Identity Strategy (CIS) that can influence customer behaviour online, in-store, and through purchase. Today they released their learnings in a white paper, The Power of Behavioural Analysis and The Consumer Identity Strategy. “Using behavioural data to create a Consumer Identity Strategy is no longer for the Amazons, Walmarts […]
Quiet Storm has recruited Anna Coscia as its new Planning Director. Coscia is briefed with helping to further embed a culture of strategic thinking across the whole agency, as well as client lead responsibilities and new business. She reports to Rania Robinson, CEO and Partner at Quiet Storm. Coscia was previously Deputy Head of Planning […]
Walter Scott has appointed The Gate as its full-service agency after a review conducted with the AAR. There was no incumbent. Walter Scott, part of BNY Mellon, is a highly regarded, Edinburgh based global investment management company. The Gate’s remit is full-service strategy, creative and media – the team will be drawn from across its […]
American automotive manufacturer Dodge, launched tongue-in-cheek commercials for Shark Week which proves that, sometimes, it’s best to stick to the streets. Created by GSD&M, Asphalt Party sees people bringing the beach to their Dodge and it’s surprising what they can recreate on the pavement. Directed by Jason Woliner, the spot opens on a guy […]
Multichannel in-store and digital production company Immedia is working with JD Sports (JD), the leading UK trainer and sports fashion retailer, to create a new multi-stream music entertainment platform, JD-X, available to customers in-store and via its mobile app JD Sports. JD-X is a 24-hour music and entertainment service which officially launched at the weekend […]