A year ago, BETC Luxe was chosen to become the creative agency of the Parisian jeweller, Chaumet. By way of a new brand signature and a new advertising image, the agency and the brand cast in an offbeat light the ineffable and timeless spirit of the Maison. “Grace and Character” testifies to this paradox, which […]
Humanity & Inclusion (formerly Handicap International) and agency Cossette Montreal releases a new commercial ‘Lifeline’ that tells real-life stories of trauma and resilience of vulnerable populations facing conflict, disaster, poverty and exclusion. Filmed in refugee camps along the Thai-Burmese border, the launch campaign, directed by Olivier Staub and produced by Morrison, combines both live action […]
As from January 25th, a traveler from the future shows up in the new TV and web campaign Just Eat, imagined by Buzzman and orchestrated by the media agency ROIK. Thanks to two films directed by Jean-Baptiste Saurel, a group of roommates and a classic family meet a new guy: Max. He is a […]
Hindustan Unilever Limited, as part of their Swachh Aadat, Swachh Bharat initiative recently launched a new campaign – ‘Playing Billion’ to promote three simple hygiene habits among children. The campaign was launched by film actress Kajol Devgan, the newly appointed advocacy ambassador for the initiative. One-third of India’s children fall ill repeatedly, and this can […]
January 25 sees the launch of a new campaign for Wink Bingo. Created by London-based creative agency Recipe, the new TV and VOD campaign unveils a new positioning for the brand and a new endline: ‘You’ve Earned It’. The 30-second TV/VOD campaign calls upon the unsung heroes – the ‘Wonder Women of the World’ – […]
Lottoland, a global leader in lotto-betting, revealed a new multi-media campaign which breaks in the UK from 25 January, 2018. This is the first work for Lottoland by creative agency Nonsense, since they won the account, in a three-agency competitive pitch in November 2017. The lead film and content, “Pies”, literally – and slightly […]
Postmates, one of the only on-demand delivery apps that can deliver anything from anywhere, announced a “We Get It†360 brand marketing campaign that captures how on-demand ‘anything’ is quickly becoming a way of life — particularly in the app’s largest market of Los Angeles. From Pho, aspirin and coffee runs for the office, to […]
A new report into women aged between 53 and 72 from the J. Walter Thompson London Innovation Group shows that 72% “don’t pay attention to advertising” while 91% wish advertisers would treat them like people and not stereotypes. And with 78% of 50+ women saying they control the purchase decisions in their households and the […]
A new report published on January 24, reveals that using out-of-home (OOH) within advertising campaigns increases market share growth by 36 percent, boosts profit growth by 20 percent and attracts 15 percent more new customers compared to campaigns that shun OOH. The report, compiled by esteemed industry analyst Peter Field and commissioned by Rapport in association with the IPA, examines […]
Founded in 2012, Nykaa started as a multi-brand online beauty retailer selling cosmetic and wellness products, and today it has an extended presence through a mobile app and brick-and-mortar stores. Their maiden campaign, conceptualised by Mullen Lintas, is a reflection of today’s Indian women and the changing landscape. It is a celebration of confident and […]