Children with Cancer UK, the leading national children’s charity dedicated to research into cancer in children and young people, has released “Ring the Bell”, a social video featuring a specially created interactive digital out of home installation. The video captures shoppers interacting with the digital billboard at Westfield London and donating via their mobile […]
A new TV campaign from SNAP London for Vitality Health and Life Insurance has launched. It is the first major new TV work for the brand since 2016, and sees the launch of a new brand proposition: Positively Different. The proposition reflects Vitality’s true challenger brand status. Where other insurance brands simply take customers’ premiums […]
Global men’s hair and beard care leader Just For Men has unveiled a new advertising campaign. Be The Better Man encourages men to be unapologetic about grooming and to take charge of their appearance to empower men to look and feel their most confident. As the stigma around men’s grooming continues to shift, Just […]
Beck’s fans recently had the opportunity to design their own label with the “Green Label” campaign. Now the brand is taking things one step further: at the end of the year, as part of a special edition, not only will the label become more legendary, but the contents will too. These days, beer drinkers […]
Creative agency Red Bee announced the launch of a new brand campaign for TV Licensing. The launch is the first new campaign from TV Licensing in over five years and has been devised to bring to life the wealth of entertaining content the licence fee funds, while showing how easy it is to manage […]
Diwali is many things to us. Homecomings, get-togethers, celebrations, gifts, lights, sweets, and shared joy. Diwali advertising over the years has been high decibel and mostly about deals. Synthetic families wearing silk garments and plastic smiles are seen in almost every Diwali ad. You do get a campaign here and there that tugs at […]
The Childhood Eye Cancer Trust (CHECT) has launched a multichannel campaign – featuring character ‘Dot, The Uninvisible Friend’ – to raise awareness of retinoblastoma (Rb), a relatively unknown, rare and aggressive eye cancer that affects babies and children. The campaign aims to educate parents about the disease and its symptoms by making the ‘invisible visible’. […]
Acclaimed Indian film director, Shekhar Kapur has collaborated with international charity WaterAid to create a short animation, Brides of the Well, adapted from a story written by Shekhar to highlight the impact of the water crisis on women and girls globally. Narrated by Bend it like Beckham and ER star, Parminder Nagra, the film […]
The History of Advertising Trust (HAT) has launched a new project sponsored by the National Lottery which reveals the stories of some of the most creative Adland legends from the Golden Age of British advertising. Named ‘Inspiring Minds’, the project was made possible by an £8,000 grant from the Heritage Lottery Fund (HLF) and […]
Italian denim brand Replay’s latest denim innovation story launched with an eye-catching music video-style film and retail campaign. The work mixes live action and anime, starring Emily Ratajkowski and Neymar Jr. battling it out against the ‘stiff jeans zombies’. The campaign, the latest in a series featuring the Hyper range of stretchy denim from the […]