Creative agency 23red has unveiled a Bluewater campaign celebrating ‘‘Christmas is here. Make it magical’ to highlight the yuletide festivities available at the retail and leisure destination in 2015. A 30 second TV ad is supported by press, digital, social, radio, outdoor, point of sale and in-mall media running throughout November and December in the […]
[KGVID width=”600″ height=”338″]https://marcommnews.com/wp-content/uploads/2015/11/labello_gimme_competition_061015-1.mp4[/KGVID] Beiersdorf’s leading lip care brand brand, Labello, has appointed Stack to handle its global digital account. The agency were briefed with delivering a socially-activated digital campaign to support worldwide TV activity for Labello’s new lip butter range and its new proposition: “too good not to share.” The campaign comprises of a series […]
Carling announced a new TV sponsorship deal with UKTV channel Dave. Launching in November 2015, the partnership will run until December 2016 and means that Carling has a presence on TV every day in 2016. The 14 month sponsorship represents the longest stand-alone partnership between a beer brand and Dave. Carling’s sponsorship of the ‘Character’s […]
As part of the Bisto Together Project, McCann London has created a new campaign showing the power of home-cooked food to bring people together. Launching two new range under in the Bisto Made Simple brand, the “Bisto New Baby” campaign, focuses on a young couple that has just had their first child. In the TV […]
[KGVID width=”600″ height=”338″]https://marcommnews.com/wp-content/uploads/2015/11/Lloyds_to_the_Stars_40sec_lbx_AGENCY_vsn_10-27_16h59-720p_HD_Quicktime.mp4[/KGVID] Lloyds Bank has launched a new TV ad showing that getting the ideal present is easier than ever thanks to the bank’s partnership with Apple Pay, as part of a £4 million Christmas campaign. The ad, created by RKCR/Y&R, follows the story of a little girl who decides that a star would […]
[KGVID width=”600″ height=”338″]https://marcommnews.com/wp-content/uploads/2015/11/TMW_Christmas_Master.mp4[/KGVID] The waiting is finally over and the cultural phenomenon that is the John Lewis Christmas ad launches November 2. John Lewis of Hungerford that is. TMW Unlimited is proud to present the new Christmas ad it has created for British kitchens, bedrooms and furniture retailer John Lewis of Hungerford. And while this […]
Of all the people globally on the internet, about half of them, nearly 1.5 billion, are on Facebook. The question for Facebook is how it and its advertisers will reach what it calls the next billion people, who will often be coming online for the first time, often only on mobile, and often on a […]
Mobile video is more popular than ever, with a study from AppLovin and AppsFlyer showing that use of the format has grown 190 per cent in the first three quarters of 2015, and shows up to 40 per cent higher user retention than non-video formats. The figures back up a Business Insider Intelligence report from […]
Nissan is the official global automotive sponsor of the UEFA Super Cup and UEFA Champions League, with a deal covering the periods from 2014/2015 to 2017/2018. With the Nissan Controller, created by TBWA\Helsinki, fans will be once again at the heart of Nissan’s partnership. The Controller looks to engineer unexpected moments of fan excitement to […]
Jeremy Clarkson, the former BBC Top Gear presenter, has made light of his dramatic exit from the corporation earlier this year in a new ad for Amazon. Amazon’s new ad by Lucky Generals for the Fire TV Stick will air tomorrow during the Rugby World Cup Final. Clarkson, the former Top Gear presenter who famously […]