Draftfcb Goes Gangnam Style for Nivea

Draftfcb Goes Gangnam Style for Nivea

Draftfcb China has produced a new twist to the gangnam-style dance craze in a new national television campaign for Nivea. Supporting Nivea Men Moisturisation Cream, the new TVC is aimed at attracting men to moisturise their skin as the China winter arrives with the potential for frozen-dry faces. The commercial shows action that mimics the now-globally famous […]

MEC India wins Britannia

MEC India wins Britannia

MUMBAI — Following a multi-agency pitch, MEC India has bagged the media mandate for Britannia Industries Limited. With a heritage of 120 years, Britannia is one of India’s leading food companies and has an extensive presence in biscuits, dairy and bakery products. In a leading survey recently, Britannia was voted India’s second most trusted brand. MEC […]

Lloyds launches largest interactive outdoor campaign

Lloyds launches largest interactive outdoor campaign

Lloyds are executing the largest ever Out of Home interactive 6s campaign to inform consumers about the smart features they can add to their personal current account. The campaign, planned and bought by Kinetic in partnership with MEC, launched on the 26th November. The aim of the interactive element is to get people familiar with […]

Marmite launches interactive photo booth

Marmite launches interactive photo booth

and gives Oxford Street shoppers golden moment of fame In the second phase of Marmite’s unique dynamic Christmas lights on Oxford Street, Kinetic and its creative division Fuel have worked with Mindshare, Grand Visual, DDB and Clear Channel to deliver the first interactive digital bus shelter outside Selfridge’s to enable shoppers to interact directly with the festive […]

Tourism Victoria & Ogilvy Shanghai invite Chinese travelers to explore Melbourne

Tourism Victoria & Ogilvy Shanghai invite Chinese travelers to explore Melbourne

360 Degree “Open up to More” Campaign Incorporates Print, Digital and Online Video  SHANGHAI — Tourism Victoria and Ogilvy & Mather/Shanghai have rolled out their first campaign in mainland China to attract Chinese travellers to Melbourne and the state of Victoria. The new “Open up to More” campaign is part of a wider government-backed initiative by […]

India’s Madison Media could be looking to sell!

Madison Media is India’s only major Advertising player that is still Independent. Economic Times India reports that Madison’s owner – Sam Balsara might be negotiating a sale with either WPP or Dentsu. Madison Media is today the largest independent media agency in the Indian marketing communications space, with 11.2% market share, handling advertising volumes worth $630 million, according to 2011 […]

ADFEST EXTENDS ITS FOOTPRINT TO MIDDLE EAST

ADFEST EXTENDS ITS FOOTPRINT TO MIDDLE EAST

ADFEST has announced that from 2013, agencies and production houses in Middle East cities will be eligible to enter the Lotus Awards. Says Vinit Suraphongchai, Chairman of the ADFEST Working Committee, “We are delighted to welcome our friends from the Middle East to ADFEST next year. With their involvement and the historical, geographical and cultural […]

New Yaris TVC Makes Great Deal Of Sense

New Yaris TVC Makes Great Deal Of Sense

Despite an animated talking rocking horse and giant bull frogs, the new Toyota Yaris television commercial makes a great deal of sense to those in the market for a hatchback. Created by Draftfcb Johannesburg and shot by Good Cop in one day at the Johannesburg Park Station, the ad turns the spotlight on the Yaris […]