Three has launched its festive campaign – Merry Birthday, to celebrate everyone in the UK with Christmas time birthdays – as the network continues its mission to make things right for the British public. Let’s face it, having a Christmas birthday can suck – from the joint presents, to the nights out that never happened […]
Saatchi & Saatchi Thailand has launched a new campaign for GrabCar with an online film. A sequel to their launch film ‘Super Easy Life’, the new film – titled ‘Super Sweet Dream’ – centres around the ultimate comfort ride available through GrabCar’s mobile application service powered by GrabTaxi, which enables customers to book superior rides anytime, anywhere. […]
Cheil India announced its appointment as Digital Agency on Record for Jet Airways. As Jet Airways’ Digital Agency, Cheil will be responsible for developing and implementing the entire suite of Digital programmes including Social Media and Content Development. Commenting on the win, Gaurang Shetty, Sr. VP, Commercial, Jet Airways said: “Digital and social media led […]
Native advertising platform Adyoulike has expanded its reach into Australia, partnering with Australia’s largest independent premium digital sales house, ad2one. The new partnership gives ad2one access to Adyoulike’s in-feed native ad platform to enhance its own native advertising offering, to be known as “ad2one Native”, and will be powered by Adyoulike across Australia and New […]
[KGVID width=”600″ height=”338″]https://marcommnews.com/wp-content/uploads/2015/12/Master_Wedding_Eng-A1.mp4[/KGVID] Publicis Worldwide Hong Kong has launched a new campaign for Marriott Hotels that highlights a new level of customer service for digital savvy Millennials across Asia Pacific. The new campaign falls under Marriott Hotels’ brand promise, “Travel Brilliantly.” The Publicis Worldwide work introduces a new chat function to Marriott’s Mobile App that […]
Renault has adopted 360 degree video technology for its new ad campaign designed to increase awareness around its Renaultsport Clio Cup UK motorsport franchise. The car manufacturer is the latest brand to integrate the tech into its advertising as it attempts to offer an immersive experience for viewers by putting them in the seat of […]
Fifa sponsors Coca-Cola, AB InBev, , McDonald’s and Visa have grouped together to write an open letter to the tournament’s executive committee urging them to “embrace positive changes” ahead of today’s crucial reform meeting. The companies, which reportedly pay in the region of $100m for each four-year World Cup period, said that they want to emphasise the “values […]
Arla Foods UK, the UK’s largest farmer-owned dairy company, will be calling on consumers nationwide in the run up to Christmas to support its new ‘White Wednesdays’ campaign. It aims to reach over 40 million people to encourage them to purchase its dairy products and support their farmers. White Wednesdays will focus on the four […]
An unloved sprout, named Sprout Boy, makes friends with a galaxy of BBC stars including Doctor Who, Luther, Mary Berry, Will.i.am and Sherlock in the new Christmas campaign for BBC One. The campaign, which includes a TV trail, idents and social media activity, was created by RKCR/Y&R. The animated TV trail, which is narrated by […]
[KGVID width=”600″ height=”338″]https://marcommnews.com/wp-content/uploads/2015/12/CoOp-Festive_60sec_ICE_MPEG_4.mp4[/KGVID] The Co-operative Food launches its Christmas TV campaign. The 60-second commercial demonstrates that there is a lot more to The Co-op than just essentials. And the story shows Co-op’s good food as the catalyst to spreading goodwill this Xmas. The commercial, entitled ‘Ice’, opens with a young man and his flatmate preparing […]