Baxters has appointed Rainey Kelly Campbell Roalfe/Y&R to handle its advertising business and build a long-term communication platform for the Baxters brand. RKCR/Y&R won the account without a formal pitch. The previous incumbent was The Leith Agency. RKCR/Y&R will now work on a new integrated campaign for Baxters to run nationwide in the autumn. Baxters […]
Karmarama is promoting Peter Dolukhanov, the co-founder founder of Nice Agency, the mobile app agency acquired by Karmarama last year, to the new role of Group Chief Technology Officer. Dolukhanov now takes responsibility for the digital and technology offering across the entire group. He reports into Ben Bilboul, the Group Chief Executive of Karmarama. Dolukhanov […]
Cancer Research UK has appointed Karmarama to its creative agency roster as an integrated specialist. Karmarama, which was appointed without a pitch, is made up of 300 specialists in advertising, direct, data, digital, content, social media and public relations. The agency will work with Cancer Research UK’s strategic marketing, fundraising and innovation teams on a […]
Integrated agency LIFE has been appointed by Omelet, a United States-based creative company, as the agency to help DreamWorks Animation develop innovative licensing and continuity programmes with UK retailers and brands. As part of this multi-million dollar opportunity, LIFE will operate as the UK partner for LA-based creative company Omelet, which in June announced a […]
LifeLock Inc., of Tempe, AZ, announced that it has selected DDB Chicago, part of Omnicom Group, as its advertising agency of record, following a competitive review. The new agency relationship begins immediately. DDB Chicago will be responsible for driving customer acquisition growth through various communications channels. “We are excited to have chosen DDB Chicago. We […]
Quorn has appointed creative agency Communicator as strategic and creative partner as it looks to broaden the appeal of its meat-substitute products. The agency, which was appointed following a non-competitive pitch, will now work with Quorn to attract more health conscious consumers looking to reduce the amount of meat in their diet. The appointment comes […]
Roberts Radio, the UK’s leading radio manufacturer, has appointed Five by Five to develop and execute an integrated launch campaign for the brand’s new ‘R-Line’ range that rolls out across the UK in Spring next year. The R-Line marks Roberts Radio’s first foray into the modular, streaming music category, targeting an affluent, music-loving audience that […]
Paddy Power has appointed Amsterdam-based ideas company WE ARE Pi as its ‘Mischief’ agency, in a competitive pitch handled by the AAR. WE ARE Pi have been entrusted with sparking mischief for the brand, an integral part of Paddy Power’s marketing strategy that kick off the relationship by launching a “Big Game Hunter” social campaign […]
Emirates Airline has selected a team of WPP agencies to handle its global branding and creative account after an extensive review. Headquartered in London, Team Air draws on the combined resources of WPP agencies including Grey London and New York, RKCR/Y&R and Geometry Global, as well as Hogarth and TNS. Emirates began an evaluation of […]
The Gate has appointed Peter Bennett to the new role of Executive Director – Media. Bennett joins the agency to boost its full-service offering across a range of clients and to provide media planning and buying services to other group companies within MSQ Partners Reporting to Luke Mugliston, the agency’s chief executive, Bennett will join […]