Media iQ has announced the launch of its new brand identity, MiQ, repositioning itself as the leading global Marketing Intelligence company. MiQ is one of the first companies in the media and marketing industry to fully adopt Marketing Intelligence as its core business strategy. Marketing Intelligence connects marketing to business outcomes by turning siloed, unstructured […]
Saatchi & Saatchi Greater China announced that Wong Wai (Joe) has joined as Executive Creative Director (ECD) of South China to further reinforce Saatchi & Saatchi’s creative capability and industrial influence in the region. Joe will report to Fan Ng, Chief Creative Officer of Greater China. The agency’s previous ECD Paul Ho has moved onto […]
The Big Shot has been appointed by Andersen Press to launch The Bold’s in Trouble, the new book in Julian Clary’s The Bolds children’s books series, illustrated by David Roberts. The Big Shot will deliver an integrated creative campaign that will go live in September 2018. The campaign will feature outdoor advertising, regional radio, and cross platform […]
The Brand Consultancy arm of St Luke’s has won the brand brief for The Scotch Malt Whisky Society, following a three-way competitive pitch. The review was handled by Oystercatchers. Work to define The Scotch Malt Whisky Society brand with a new visual identity and execution that will bring to life the marketing, communications and member […]
McCann Worldgroup announced it has named Chris Macdonald and Nannette Dufour to new leadership positions. Macdonald has been promoted to President, Advertising & Allied Agencies, and Dufour to President, Global Clients & Business Leadership. Harris Diamond, Chairman and CEO, McCann Worldgroup, said, “Nannette and Chris will work along with Bill Kolb, who is President, Diversified […]
The State Bank of India (SBI) is consolidating its strategic advisory and creative services mandate with creative agency, Rediffusion Y&R. Previously, the mandate was handled by a seven agency panel. The agency won the mandate following a rigorously contested pitch, which lasted for 4 months and saw several top agencies of the country competing. The […]
TMW Unlimited has been appointed by Genius Gluten Free, the UK’s market-leading gluten-free lifestyle brand, to handle its digital and social account following a competitive pitch. TMW Unlimited will work with Genius on digital strategy, advertising and content, as well as social, influencer marketing and PR. The agency will create on ‘always-on’ activity to drive […]
Publicis Media announced new leadership for its dedicated sports marketing and entertainment offering, Publicis Media Sport and Entertainment (PMSE), which sits within the organisation’s global Content practice. Ben Cronin has been appointed Global Head of the practice. He will replace Robin Clarke, who has decided to leave the business to pursue a new opportunity outside […]
Unlimited Group is pleased to announce the appointment of Michael Richards as its Group Managing Director. Following the recent announcement of the Group’s restructure and rebrand around its seven core disciplines, making the business more effective, accountable and appealing to clients, Michael has been appointed to focus and join up efforts to capitalise on the opportunities afforded by this […]
The campaign is part of A Better Start, a ten-year National Lottery funded programme set up by the Big Lottery Fund to help families give their babies and very young children the best possible start in life. It will run in the five areas of England where A Better Start is based: Blackpool, Bradford, Lambeth, […]