Digital life insurance company Beagle Street (part of the BGL Group Limited), has appointed global media agency The Specialist Works (TSW) to handle its TV media planning and buying account worth over £12 million. Starting with immediate effect, TSW has been tasked with delivering a comprehensive media strategy to drive customer acquisition and drive exponential […]
Accenture has entered into an agreement to acquire Rothco, a full-service creative agency. Located in Dublin, Rothco will boost Accenture Ireland’s creative capabilities and those of Accenture Interactive as an experience agency in Europe. The acquisition is subject to regulatory approval by the relevant authorities and other customary closing conditions. Financial terms of the transaction were not […]
Manchester based creative consultancy Brandon makes a point of cutting out the bull in marketing, using language we all know and understand. So, in 2017 the team decided to turn this into a fun Christmas game to send out to those they work with, friends and family – with a good dose of Northern humour […]
Unlimited Group, the home of experts in the impact of art and science, have forgone the usual client Christmas cards and instead explored today’s attitudes to unsolicited direct marketing through its #giftofahello project – a recreation of a 1970s social experiment by sociologists Phillip Kunz and Michael Woolcott. The original behavioural test involved sending 578 […]
Independent creative agency ZAK, recently launched its Christmas campaign. The under 30s audience specialists are making a stand against the formulaic feel-good campaigns focusing on festive fluff designed to make people buy more ‘stuff’. Instead, once again they are drawing our attention to the more macro issue of world politics in their own inimitable fashion. With one in four U30 Brits losing their Christmas […]
Creative transformation agency isobel’s latest Christmas card is out – this time re-creating a scene from Peter Pan for the West End stage. It’s tradition that every year the team at isobel raids someone’s costume department, endures up to four hours of make-up and takes a day to shoot a tableaux scene for its Christmas […]
Infinity Nation, the online retail growth consultancy, has been appointed by furniture specialist Herman Miller, condiment and preserve retailer Tracklements, and online stationer, Boxclever Press, to help grow their businesses online. The agency, which has a proven track record of growing retail business, will advise on online strategy, SEO performance and PPC for the brands. […]
William Grant & Sons has extended the global remit of creative agency Space to include its Monkey Shoulder and Drambuie brands. London-based agency, Space, which already works with William Grant & Sons on its Glenfiddich brand, the World’s Most Awarded Single Malt Scotch Whisky, has been handed creative duties on Monkey Shoulder, its iconic blended […]
With 20 years of experience in agency management, industry expert and leader Colin Turney joins Three Whiskey, a fast-growing agency specialising in digital marketing solutions, as Managing Director US. In 2017, Three Whiskey has been busy. The agency has helped Pfizer increase their search engine visibility across Europe, developed digital strategies for Boehringer Ingelheim’s international teams, […]
AKQA announces the appointment of Kirsten Haitz as the Executive Analytics Director to lead the growing Analytics and Data Science practice out of AKQA’s San Francisco studio. This expansion will help the Data team evolve the ability to deliver highly sophisticated solutions to complex and challenging client requirements. Kirsten will report directly into Michael Andrew, […]