Creative agency, LONDON Advertising, has been appointed to rebrand Muscat Insurance Company S.A.O.G., one of the largest providers of commercial and personal insurance products in the Sultanate of Oman. The rebrand forms part of a wider strategy to put customer experience at the heart of Muscat’s business. The company will unveil its new identity in […]
Brand and digital agency, FINE, has partnered with pioneering Napa Valley winery, Cuvaison to find new ways to differentiate, engage and cultivate emotional connection with the brand’s customers, partners and distributors. The ground-up initiative begins with discovery, messaging and platform development. From there, it may extend in a variety of directions as the brand approach evolves, across graphic […]
J. Walter Thompson London is launching an industry first business consultancy called Female Tribes Consulting, out of its leading global Female Tribes Initiative. Female Tribes Consulting takes the insights and understanding from the global Female Tribes Women’s Index study (8,000 Women in 19 countries) and helps clients re-design their businesses through a female lens by […]
Tribal Worldwide London is delighted to announce that Adam Powers has joined the agency in the new role of Chief Experience Officer. Powers will report directly to Tom Roberts, CEO, as the agency continues to evolve its customer experience expertise. With over 20 years’ experience, Powers’ remit will involve leading Tribal’s customer experience offering, as […]
Digital agency Jellyfish has bolstered its creative offering by appointing a UK team dedicated to building its dynamic creative proposition in the UK. Headed up by Shane Smith, who has been named head of creative production, the team also includes Joey Padasian and Pavel Krymski who join as creative display technologist and creative developer respectively. […]
Cheil London has hired Victoria Sinclair from Oystercatchers as its Client Engagement Director. Sinclair was part of the original founding team at Oystercatchers, having worked there since 2008, and was responsible for building its reputation among brand and agency clients. She also founded and ran the Oystercatchers Club. In her new role at Cheil she […]
Entertainment Programmers, OurKidBrother Ltd appointed to the Entertainment Supplier Roster at The Natural History Museum. The Natural History Museum is one of London’s most iconic venues. Its magnificent architecture and collections create the perfect backdrop for any event. The museum has a dedicated team that matches their accredited suppliers with any event requirements, managing over […]
Award-winning global brand performance media agency, The Specialist Works (TSW), has appointed Cathy McPherson as Client Success Director (CS). The newly created role will see McPherson have direct responsibility for several services, including client relationship retention and optimisation. The hire follows recent pitch successes for AutoTrader, YOPA, Hastings Direct and Huuuge Casino. McPherson will be […]
Bauer Media Group’s online product comparison brand, comprigo, has appointed Caliber to handle its digital marketing activity following a three-way pitch. As part of a six-figure partnership, Caliber will manage the brand’s online presence including SEO, design and digital marketing across Europe, Asia, North and South America. The roll-out will be driven by teams from […]
Brand Street India, a leading integrated marketing agency recently won the mandate to handle on-ground activities for Gulf Engine Oil, a Hinduja Group Indian Company and an established player in the Indian lubricants Industry. Brand Street India is executing activities at multiple locations such as garages and retail stores in order to approach and inform […]