Leo Burnett has been appointed by Betfair to be their International Agency of Record following a competitive pitch. Leo Burnett defeated four agencies to win the business. The review was handled in-house. The incumbent agency was Lucky Generals, who were not part of the pitch process. The agency has been briefed to create an over-arching […]
M&C Saatchi Worldwide has acquired creative agency Scarecrow in Mumbai, to strengthen its presence in India. As part of the acquisition, the new entity will be called M&C Saatchi Scarecrow and will continue to be led by its three founders-Manish Bhatt, Raghu Bhatt and Arunava Sengupta. Also, this will be M&C Saatchi’s second office in […]
Starcom Worldwide announces the promotion of Elliott Millard to Managing Partner, Head of Planning, at Starcom UK and the appointment of Kay Martin as Managing Partner, Clients. The changes strengthen Starcom UK’s senior leadership team, which has undergone rapid growth in the last 12 months with major wins including Puig, Kraft-Heinz, FCA and Visa. In […]
Unlimited is grouping its twenty-seven agencies into seven disciplines to offer clients a simple, bespoke and fully integrated service. This simplification will be supported with a new visual identity. The disciplines are Health, Customer Engagement, Brand, Digital Transformation, B2B & Technology, CRM & Acquisition and Insight & Analytics. The aim of the new structure and the […]
Independent global marketing compliance specialist, FirmDecisions, announced the appointment of Mark Bean as its new Client Services Director for North America. In his new role, Bean will lead and manage client audits and work with FirmDecisions’ Managing Director for North America, Fiona Foy, to drive growth. He will be based in FirmDecisions’ Miami office, starting […]
British Basketball has appointed leading independent brand, marketing and digital agency, Mr B & Friends, to create a new brand identity for the organisation as it targets additional funding. Basketball is the second most popular team sport for children aged 11 to 15. Forming part of the sports curriculum in most mainstream schools and requiring […]
Agency veterans Paul Miser and Marie Berry launch Chinatown Bureau, a digital product studio and consultancy determined to transform the creative industry. The studio builds tools and invests in technology to make the creative business accessible to anyone. It is rooted in product roadmapping at scale to solve challenges they have experienced while working in the advertising industry […]
Transactional media business, itransact, has announced the appointment of Rob Elms, previously Sales Director at JCDecaux, to the role of Head of itransact to oversee the accelerated growth of the business across all its transactional channels, retail and E-tail partners. As Head of itransact, Elms will continue to build and improve the retail customer touchpoints […]
Nottingham-based digital PR agency Tank, has purchased 5 Kayes Walk in the city’s historic Lace Market for its new headquarters. The 4,500 sq ft, three storey regency-style Victorian building will enable the business, which was recently named the third fastest growing PR agency outside of London, to double its 20 strong team. The agency, which was named […]
Ricardo Seixas, an international digital specialist and ex-Google lead, has been appointed by Media Agency Group (MAG) to run its newly revamped digital division ClickTap Media – offering its global client base the greatest expertise in online paid media with ‘through the line’ strategies. Ricardo, who is renowned for delivering award-winning digital campaigns to top […]