Cleveland-based independent agency, Marcus Thomas, announced that it has been named agency of record for Masco Cabinetry’s KraftMaid brand, effective immediately. Following a comprehensive selection process, Marcus Thomas will assume AOR duties for KraftMaid, providing brand consulting, creative services, public relations, media, digital and social marketing support. Work is scheduled to begin immediately. This win […]
The renowned financial service provider from Hyderabad, Karvy Group, has awarded Fruitbowl Digital with their digital mandate. The interactive media agency will be responsible for managing the digital duties of 5 businesses present under the Karvy Group umbrella namely, Karvy Growth Hub, Karvy Stock Community, Karvy Investment, Karvy’s Wealth League and The Finapolis. Fruitbowl Digital […]
MDC Partners announced that it has acquired a majority partnership interest in Portland, Oregon-based digital agency Instrument. Founded in 2002, Instrument is one of the largest independent, digital brand and experience innovation companies in the U.S. The agency’s 175-person team of strategists, producers, designers, engineers and content creators helps drive businesses and engage consumers. This […]
StylePoints, who provide a new digital loyalty currency that rewards users for opting-in to share their data with brands and publishers they choose and trust, today announced the appointment of LONDON Advertising to spearhead its forthcoming launch. Commenting on the appointment, Andy Kulina, Founder & CEO of StylePoints, said: “We needed an agency that really […]
Mirum, the global digital agency of makers, believers and make believers, is pleased to welcome two new senior hires to its San Diego HQ. Former Candyspace North America CEO, Greg Crockart, has been hired to look after one of Mirum’s largest clients, Qualcomm. Michelle Zimmerman, previously Internet Marketing Inc’s Director of Client Services, will head […]
Atmosphere Proximity, the New York office within Proximity Worldwide, has announced two senior appointments bolstering its strategic and account handling departments. Mathew Ford joins as Director of Strategy and Eric Laffly joins as Group Account Director. Both will report directly into Managing Director, Garrett Franklin, and will start this month. Ford brings a wealth of […]
Digitas Amsterdam and Episerver recently announced a strategic partnership to offer the market joint expertise and solutions in the fields of digital marketing, data and commerce. The partnership creates a unique market offering by combining the core strength of the two companies in the fields of marketing and commerce and making use of the global […]
Digital agency Dare has announced the appointment of Caroline Sparkes as managing partner, alongside Chris Cavey and Scott Anderson as business directors. Sparkes will report directly to Dare’s CEO Michael Olaye, and will be responsible for the day-to-day operation of the agency as well as driving growth with new and existing clients, as the agency […]
Recipe has won the Fuller’s Beer Company account following a competitive pitch process. The agency will now be responsible for delivering social and digital campaigns across Fuller’s portfolio of drinks brands that include London Pride, Frontier and Cornish Orchards. The first campaign is due to launch in the second quarter of 2018. Dan Jacobs, Creative […]
Spark Foundry announced the appointment of Chris Boothe to the role of Global Brand President effective immediately. Boothe, who currently serves as CEO of Spark Foundry USA, will focus on further scaling Spark Foundry’s unique brand proposition across 60 global offices in 35 countries. As Global Brand President, Boothe will be responsible for driving growth […]