Independent Spirits Brand Design Agency Knockout creates a new brand world In the 1990s, Bacardi Breezer reigned supreme as one of the original Ready-to-Drinks (RTDs). Playfully premixed and bursting with fruit flavour, it became an iconic drink of the times, launching worldwide with immediate success. With the modern RTD renaissance in full effect, the brand, now simply […]
Channel 4 is boldly bringing all its digital, social, and linear channels together under one single brand as All 4 becomes ‘Channel 4’, elevating the broadcaster’s streaming-first commitment for the digital age. Audiences will enjoy a more seamless and connected viewing experience across all of Channel 4’s services and platforms. Whether they choose to stream […]
Following a few weeks of intense judging, The FAB Awards have released their list of Finalists for the 25th edition of their awards programme, which is focused entirely on work done for Food And Beverage Brands. The Awards, which each year attract entries from all over the world, recognises the critical contribution that outstanding creative work makes towards building brands. […]
Without has challenged the generic codes of luxury travel with a global brand redesign of The Thinking Traveller, by telling real stories with soul that speak to tomorrow’s luxury customer. Unlike most villa rental companies, which share portfolios, The Thinking Traveller’s thoughtful collection is only available through them, with dedicated support from local experts who […]
Independent brand design agency Hunt Hanson has crafted a positively premium identity for Earth’d, a new brand offering a range of deliciously nutritious and smooth wholegrain cereal and oat drinks. A genuine first-to-world product in terms of formulation and taste, Earth’d offers a bounty of benefits in a quick and easy, tasty drink. It was […]
Global branding agency Coley Porter Bell has unveiled the striking redesign for the full range of Tesco Finest Coffee products, which cover a coffee drinker’s day from the perfect cup to kickstart the day, Morning Ritual with notes of citrus, floral and caramel, to the late afternoon brew Sunset Hour with its notes of berry, […]
The FAB Awards – International Food and Beverage Creative and Effectiveness Awards – announce the Jury Chairs for the 25th edition of the awards. The Awards Programme recognises the critical contribution that outstanding creative work makes to build brands, it identifies and rewards the leading practitioners from over 60 countries, and it acknowledges their contribution to […]
Reinvented for a new generation of travellers with a slick rebrand and ad campaign Eurotunnel Le Shuttle, the popular cross-channel car rail service connecting the UK and France, today announced a major rebranding initiative supported by a new ad campaign. Effective immediately, the service will now be known as LeShuttle, with a renewed focus on […]
Metaforce partners with leading enterprise software company to drive a comprehensive rebranding effort, launching this week. Metaforce, the ‘special forces’ of marketing, and its client FinancialForce, the platform for services businesses, today jointly announced the launch of Certinia, the new name for FinancialForce. FinancialForce chose Metaforce to lead its global rebrand, and the name change […]
Boundless Brand Design has partnered with Royal Salute, the master of exceptional aged Scotch whisky, to mark the start of a new era of contemporary monarchy with a precious limited-edition expression, the Royal Salute Coronation of King Charles III Edition. Since its inception, Royal Salute has honoured the British Monarchy and marked significant milestones with […]