Baby it’s cold outside! But Miller Lite is keeping consumers warm this season with the release of their 2018 holiday-themed, sweater wearables. For the second year in a row, Miller Lite has partnered with Chicago-based, strategic brand design agency Soulsight to introduce a holiday knitwear program that infuses fun and good cheer into dressing for the holiday season. Formally introduced […]
Following on from their recently re-branding of Dunkin’, global brand design agency Jones Knowles Ritchie (JKR) has now provided a fresh new identity for the American multinational quick service restaurant chain’s new handcrafted espresso drinks line. “It’s the exclamation point that makes the most impact,” says Tosh Hall, global executive creative director at JKR. “It encapsulates the strength and power […]
Prestigious Scotch whisky brand Ballantine’s has recently launched the new Seoul Limited Edition 17YO blend with a stunning design created in collaboration by emerging South Korean artist Jieun Park and strategic brand design agency, bluemarlin. Exclusive to travel retail stores in Korea, this special brand offering combines the vibrant, urban energy of Seoul with the […]
Historic Port brand Dow’s is relaunching its range of Aged Tawnies in a bid to attract a younger audience, with elegant, refined packaging design by Denomination. Dow’s, owned by the Symington Family, holds one of the largest and most valuable stocks of Port ageing in seasoned oak, including barrels that date back to the 19th century. Master blender […]
AXE (LYNX in the UK) introduces a new gifting range with a holistic 2D and 3D packaging design by London-based AXE brand guardians, PB Creative. In the build up to the festive period, AXE’s parent company Unilever asked PB Creative to further enhance its gifting experience for 2018, while reducing complexity and increasing sustainability. PB […]
Wyndham Hotels & Resorts, the world’s largest hotel franchisor and leading provider of hotel management services, with more than 9,000 hotels and 20 iconic hotel brands, unveiled an exciting new direction for the Ramada Encore by Wyndham brand globally. Recognising that today’s traveller has more choice than ever before, at the heart of this new […]
Brand design consultancy Lewis Moberly has delivered an engaging and authentic new identity for a range of children’s art materials from heritage French brand Lefranc Bourgeois, a key player in the Colart group. Following the design of a new identity and packaging for parent brand Lefranc Bourgeois in 2017 – resulting in an enthusiastic re-listing […]
Leading British food manufacturer Samworth Brothers is launching a ground-breaking range of ready meals to appeal to everyday athletes, with brand identity and packaging by design consultancy Brandon. Responding to an increasing consumer demand for healthier convenience options, the meals, which come in three variants – Cajun Chicken, Turmeric Chicken and Pad Thai Chicken – […]
Wagg’s no frills, locally sourced, pet food was facing stiff competition from supermarket own-label. The IPN brand needed a fresh start and turned to Leeds based Robot Food to rethink, reposition and rebrand their range of complete food and treats. Lucy Stones, Brand Marketing Manager at IPN said: “We are the savvy choice in a […]
Creative agency CapeRock has developed the visual identity of Veronica to unify its multiple channels. In a highly competitive media landscape, a strong brand positioning is more important than ever. In the case of Veronica, different brand channels were communicating with their own look and target group: Veronica TV, Radio Veronica and Veronica Magazine. CapeRock […]