Magnum ice cream and Tesco are giving Londoners the chance to get together with friends to share moments of Magnum pleasure, as well as special offers, as part of their biggest trial of iBeacons. Customers who download the ‘Mpulse app’ will receive exclusive coupons for discounted Pink and Black Magnums when they pass by iBeacons […]
After a long, cold winter felt throughout the country, the first day of spring is something many are looking forward to. To celebrate spring, Miracle-Gro is inviting growers everywhere to reconnect with their garden via @Miraclegro and the first-of-its-kind crowdsourced #springmoji garden. Beginning March 20, the brand will plant the world’s biggest digital garden using […]
Cheil UK unveiled an innovative new app called Cheil Break to demonstrate the power of beacon technology as a powerful driver of loyalty between local communities and retailers. The app, currently being trialled internally among Cheil’s own workforce, has three central features: Loyalty – entirely beacon powered, the loyalty system is being piloted with ‘Cash […]
EA Sports has struck a partnership with mobile advertising service Mobsta to create a geo-technology campaign for the Fifa 14 game targeting football fans within stadium range on match days. The campaign will enable targeted banner advertising for the new Fifa 14 game on iOS and Android devices running location-enabled apps. It works by using […]
In light of Western Australia consistently having the highest road fatality rate of any state, the RAC and JWT have unveiled a world-first innovation – a car powered by attention – to raise awareness about the deadly impact of inattention on our roads, estimated to be a factor in 46% of all fatal crashes in […]
Nissan will become the first car manufacturer to create a smartwatch designed specifically for drivers of Nissan Nismo cars. The Nissan Nismo Concept Watch will be the first smartwatch to connect a driver to the car and will provide drivers with real-time biometric data. The watch, unveiled on September 9 ahead of its display at […]
To celebrate the launch of its Weetabix On The Go breakfast biscuits, the Weetabix factory in Kettering created a giant biscuit to form the basis of its Twitter feed. The ‘Tweetabix On The Go’ biscuits, which are 15 times larger than the real thing and took the team of expert Weetabix bakers a day to […]
Audi has unveiled Audi Vision, a mobile augmented reality platform which allows users to bring brochures to life. Audi Vision will allow users to point their mobile device at the premium car manufacturer’s spring 2013 price and specification guides, and take a picture that will unlock the static pages of the brochure, unveiling video, picture […]
Daniel Bonner has been announced as the 15th Annual FAB Awards’ Jury President for the Advertising, Interactive and Digital categories. Commenting on Daniel’s acceptance to chair the 2013 Panel, FAB Awards President N.Nayar said, “We are truly delighted to have someone of Dan’s calibre to Chair the Jury. Dan as a Creative and Dan as […]
Science, technology and innovation for the general public is still a far-from-my-bed-show. They can not imagine much more than clever headlines that smart developments in their name. The average citizen feels not sufficiently involved. Let alone that it feels that he or she can do something for science, technology and innovation. Flemish Minister of Innovation Ingrid Lieten worked […]