One of the UK’s favourite innuendo-fuelled cookery programme, The Great British Bake Off (aka GBBO) returns to the TV screens on August 29 – nearly a year after it was confirmed the programme would be passed into the hands of Channel 4. While many are dubious about the change of networks, fans haven’t lost interest, […]
Johannesburg-based Demographica becomes the first agency from the African continent to join Stein IAS’ global B2B marketing network, which has operations in Europe, Asia and North America. Under the agreement, Demographica will work in tandem with Stein IAS’ global account handling teams to deploy campaigns from local offices in South Africa, Kenya, Ghana and Nigeria. […]
Walmart is going toe-to-toe with Amazon on voice ordering after partnering with Google to enable the US retailer’s customers to buy goods through Assistant on their Google Home devices. Walmart joins the likes of Costco and Target on Google Express, which enables shoppers to shop at popular stores through its app, website, or by voice […]
Business Standard has appointed Scarecrow Communications as its AOR, and undertaken a brand repositioning campaign. The new positioning, created by Scarecrow, is ‘Insight Out’ that replaces ‘Know More. No Less’. The creative route that encapsulates this, features a character – Jay, who gives his take on various issues related to the business-scape and other current […]
The world of work is being disrupted. New models for careers and workplaces are emerging thick and fast. Modern Nomads is a new start up which provides practical support for those who want to be ‘remote workers’ – professionals who use technology to work from anywhere in the world and demand the freedom to combine […]
In this digital age, a retired carpenter has designed a unique creation: a 2CV Citroen vehicle made of wood. The Citroën 2CV is a front-wheel-drive economy car that was manufactured by Citroën from 1948–1990, that went to sell over 3.8 million units. A 1953 technical review in Autocar mentioned “the extraordinary ingenuity of this design, […]
As warmer weather returns across the country, Diageo continues its summer campaign for Smirnoff Cider with the launch of new dynamic digital OOH that activates when the outside temperature reaches 19 degrees. Devised by out-of-home (OOH) and location marketing specialist Posterscope and media agency Carat, the campaign seeks to capture the attention of people at […]
Leading digital agency Wunderman UK, part of the WPP network, has launched Elements of Experience – a new platform that harnesses data and insights to explore and benchmark the world’s best customer experiences across every sector. Elements of Experience is a searchable database of customer experiences, giving marketers access to a comprehensive cross-section of the […]
Global creative agency, LONDON Advertising, has appointed Suzy Ray as its Director of Business Development and Marketing. She will report to Michael Moszynski, CEO and Founder, and lead the agency’s new business and marketing activities. LONDON Advertising offers a 21st Century alternative to the traditional agency network with clients on every continent and has run […]
Heath & Heather, the UK’s leading maker of herbal teas and infusions, and part of the Typhoo Tea Limited portfolio, announced that it has appointed HeyHuman as its lead creative agency following a competitive pitch. HeyHuman has developed an overarching brand idea that will inform content creation, experiential activity, OOH and social media initiatives. The […]