Royal Caribbean International has announced the appointment of a new Marketing Director, Tamara Strauss after a brief consultancy period to lead brand strategy and a repositioning of the company’s marketing communications in the UK and Ireland. Tamara will head up the marketing, communications and distribution teams, drawing on her experience in online, trade marketing and […]
[KGVID width=”600″ height=”338″]https://marcommnews.com/wp-content/uploads/2015/10/video-591878-h264_high.mp4[/KGVID] Designed By Good People have teamed up with charity house, The Passage, to help them in their fight against homelessness. The move is part of a new project called 50/50. It’s the first of a series of projects where the design agency will share 50% of the profits with a good cause. […]
MasterCard has launched a new ad campaign starring New Zealand rugby hero Dan Carter to celebrate its worldwide partnership with Rugby World Cup 2015. The ad, which is part of the brand’s Priceless Surprises campaign, was created by McCann London.
Integrated agency LIFE has helped breast cancer awareness charity CoppaFeel! bring its sixth Festifeel fundraising extravaganza to life. LIFE has designed the event creative and orchestrated a variety of activities and attractions for the takeover of this year’s venue, House of Vans London. Along with creating merchandise in the form of shirts and badges to […]
AMV BBDO is bringing to life a unique and powerful story for Nicorette. The campaign launched this week and is featured on Nicorette’s YouTube channel, website, digital and mobile channels in the UK, plus rolling out across EMEA, Pacific, Russia and Canada. After years of ‘problem-solution’ advertising in the category, Johnson & Johnson’s Nicorette has […]
Disney Research, the company’s technology arm, has revealed a new app that can track and capture real-time images from a mobile device’s camera, then map them onto a 3D surface, creating an AR character that gains colour as an accompany book is filled in. The app is still in the development phase and isn’t yet […]
Condé Nast and Snapchat have announced a new partnership aimed at giving consumers exclusive access to seven of the publisher’s tentpole events, beginning with Teen Vogue’s Young Hollywood party. The partnership will make use of Snapchat’s Live Story feature and will provide users with behind the scenes footage from exclusive events by collating Snapchats by […]
St Luke’s launches a new brand look and proposition for Very.co.uk to help drive brand awareness and understanding. A new brand line ‘get more out of every day’ will invite people to “get more” out of fashion, home and tech through the brand’s inspiration, know-how and access through payment options which make things more affordable. […]
Hennessy has created an animated light installation for Harrods’ luxury window display this October, as the Cognac brand celebrates its 250th anniversary. Designed by MPC Creative, the ‘Crafted Light’ piece forms part of Hennessy’s overall ‘Crafting the Future since 1785’ birthday campaign and is an evolution of the optical illusion technique known as ‘Persistence of […]
Emirates unveiled its highly anticipated television commercial (TVC) featuring Hollywood actress, director and producer Jennifer Aniston. This marks the first time Emirates has collaborated with the international star in a global digital and TV campaign. The Golden Globe and Emmy award-winning actress showcases her impeccable comedic timing in the global airlineâs light-hearted TVC. The ad […]