Green & Black’s, the premium chocolate brand, has appointed mcgarrybowen to help grow its position in an increasingly competitive sector. Founded in 1991, Green & Black’s is named after its founders’ environmental concerns and the high cocoa solids chocolate they set out to produce. The company has been using Fairtrade cocoa since 1994 and in […]
Following a four-month competitive pitch focused on demonstrating digital innovation, car savings site Confused.com has appointed digital agency Delete to transform the customer experience (CX) of the brand’s digital platform. The project comes as part of a wider initiative by the organisation to focus the brand towards its core motoring offering and strengthen its position […]
Full service advertising agency, The Gate London, part of MSQ Partners, launched its new summer campaign for Chiltern Railways, featuring a radio advert recorded at the ArcelorMittal Orbit, home to the world’s biggest slide. The advert forms part of a wider campaign to promote Chiltern’s Family Travelcard, and features a 30-second clip of a voice-over […]
Isobar announced the launch of a global Isobar Commerce practice. The commerce practice will deliver commerce experiences for clients through globally integrated platforms and solutions that are informed by local insight. This will bolster Isobar’s strategic capability to deliver commerce solutions through the Isobar Commerce practice and will include 1,000+ commerce specialists across Isobar’s network […]
TLC, India’s lifestyle channel, is launching India’s first-ever female stand up comedy show “Queens of Comedy“. Conceptualised by The Glitch, the ad features actress Richa Chaddha, stand-up comedians Kaneez Surka, Rohan Joshi and Varun Thakur. Breaking the most common stereotype that, women can’t be inherently funny, the video sends out a tongue-in-cheek message about backward mindsets and leads to the launch […]
Havas Media has just been awarded a global media account with the leading tire company Michelin. The business was won after a pitch earlier in 2017 and will move to them from incumbent being MEC in July. Claire Dorland Clauzel, Executive Vice-President Sustainable Development, Brands and External Relations Michelin commented: “We are confident that Havas Media will help […]
CM Telecom has renewed its positioning, visual identity and website. The new identity is more modern, more suited to the way in which CM has developed itself as a company and what it stands for nowadays. Besides, CM will launch the new website on a new internet address: cm.com Text, talk, pay, access Since 1999, CM […]
Brand Street India, a leading integrated marketing agency continues geographic expansion with the opening of it’s branch in Chennai. This will be the brand’s fourth office in India and second office in southern India after Delhi, Mumbai and Bangalore. The Chennai branch will be headed by Mr. Sreeram Bhaskar, who will be responsible for spearheading growth of […]
Former global creative director of Mother London, Sasha Markova has launched a new Los Angeles based company called Gangs of Kosmos, and taken on the wild horses of America as their first client. They are possibly the first agency ever to represent animals directly. The American wild horses are in trouble. A lot of them […]
In 2015, Škoda, together with Proximity Barcelona committed to tackle the problem of isolation launching the Cannes Lions award-winning “70 Guardians of Winter” campaign, a project that helped Škoda save Spanish village Valdelinares from being abandoned. In July 2017, Škoda comes back with a second initiative to keep fighting isolation with “The Desert Cowboys” campaign. The […]