Researching and buying presents online has become the most popular method among Britons aged 16 and over who know how they’ll be buying there Christmas presents, with 45 per cent of the £24.4bn spend this year likely to go online. According to research by RadiumOne, this year is also likely to be a multi-channel Christmas, […]
[KGVID width=”600″ height=”338″]https://marcommnews.com/wp-content/uploads/2015/10/Lloyds_Florist_30s_MASTER.mp4[/KGVID] Lloyds Bank is celebrating the country’s small business owners, from florists to electricians, with a new campaign to launch its Business Current Account. The campaign, created by RKCR/Y&R, features three online films showing different small business owners getting their time in the spotlight that Lloyds Bank thinks they deserve. The first film, […]
M&C Saatchi and Rapier have created a fully integrated campaign for NatWest which celebrates the launch of its new Reward Current Account, offering customers 3% back in Rewards on their household bills. The campaign started with trailer activity on Thursday 22nd October. This led up to the launch of the campaign on the 25th October […]
Portuguese forward Cristiano Ronaldo is building out his fashion empire, with a new line of boots from Nike paying homage to his career, and the second launch from his CR7 footwear range. Nike will release seven Mercurial CR7 boots dedicated to Ronaldo, similar to the Mercurial Superfly CR7 range the player already wears. The boots […]
[KGVID width=”600″ height=”338″]https://marcommnews.com/wp-content/uploads/2015/10/30sec_ONLINE-MASTER_noclock_221015.mp4[/KGVID] Bank of Scotland is releasing a new campaign showing how its new Business Current Account can help simplify the busy lives of small business owners. The campaign, created by RKCR/Y&R, features an online film, titled ‘The Man Who Tried To Do Everything’, which is a humorous take on what happens when a […]
Bentley Motors, the luxury car brand, has introduced an app that creates a personalised car design, based on the user’s passions, lifestyle and personality type. The Bentley Inspirator uses emotion recognition software that creates an individually designed car. It has been created by VML London, which used emotion metric algorithms built using data from 3.4 […]
Americans have many, many options nearby to buy their Halloween candy, so Target is offering a little technological fun to get an edge on the competition. The Minneapolis-based chain debuted Treatster, a social-minded website that’s designed for desktop and mobile devices and lets viewers search for the best trick-or-treating locations in their neighborhoods. When viewers […]
Alibaba is to push forward with plans to sell more goods via mobile devices after the channel spurred its revenues in the second quarter to defy analysts’ estimates. Sales in the period rocketed 32 per cent year-on-year to $3.49bn for the three months to 30 September, ahead of the $3.34bn estimates from analysts. Mobile revenue […]
The National College for Teaching & Leadership (NCTL), an Executive Agency of the Department for Education, launched an integrated campaign, by FCB Inferno, to raise the status of the teaching profession and attract high-quality graduates. This is the second phase of the successful ‘Your Future, Their Future’ campaign, also developed by FCB Inferno, which launched […]
Following a competitive four-way pitch process, Thorpe Park Resort has hired creative brand communications agency Taylor Herring for retained consumer PR. Taylor Herring’s main remit will be to launch the theme park’s biggest investment to date – a new star attraction from the mind of renowned master of manipulation Derren Brown. The news was announced […]