Johnston Press launches new ad campaign to mark arrival of The Scotsman’s new look

Johnston Press launches new ad campaign to mark arrival of The Scotsman’s new look

Johnston Press has marked the arrival of its revamped Scotsman title which a new ad campaign featuring a specially commissioned poem by renowned Scottish poet Billy Letford. The six-figure ‘Louder’ ad campaign will promote the redesigned newspaper as well as the new website and app. It will use many of the traditional advertising platforms such […]

Chester Cheetah Inducted into Madison Avenue Walk of Fame

Chester Cheetah Inducted into Madison Avenue Walk of Fame

Chester Cheetah, the official spokes-cheetah of the Cheetos brand, one of the flagship brands from PepsiCo‘s Frito-Lay division, has earned his paw print and a permanent place on the Advertising Week Walk of Fame in New York City. The winning brand icons were announced at the NASDAQ Market Site in Times Square. “We’re thrilled that […]

LifeLock Inc. Names DDB Chicago Agency of Record

LifeLock Inc. Names DDB Chicago Agency of Record

LifeLock Inc., of Tempe, AZ, announced that it has selected DDB Chicago, part of Omnicom Group, as its advertising agency of record, following a competitive review. The new agency relationship begins immediately. DDB Chicago will be responsible for driving customer acquisition growth through various communications channels. “We are excited to have chosen DDB Chicago. We […]

Taco Bell Tries to Reinvent the Fast Food Website With Mobile-Centric Ta.co

Taco Bell Tries to Reinvent the Fast Food Website With Mobile-Centric Ta.co

Taco Bell, already seen as one of the most tech-savvy fast food brands, just launched ta.co, the fast food giant’s revamped website where consumers can customize, order and pay for their food. Created in partnership with Deutsch LA, the mobile e-commerce offering is part of the brand’s continued work to keep its core target—millennials—interested. Last […]

Quorn appoints Communicator as creative lead as it looks to build new positioning

Quorn appoints Communicator as creative lead as it looks to build new positioning

Quorn has appointed creative agency Communicator as strategic and creative partner as it looks to broaden the appeal of its meat-substitute products. The agency, which was appointed following a non-competitive pitch, will now work with Quorn to attract more health conscious consumers looking to reduce the amount of meat in their diet. The appointment comes […]

Leo Burnett Celebrates Indian Women in New Campaign for Craftsvilla

Leo Burnett Celebrates Indian Women in New Campaign for Craftsvilla

Craftsvilla, India’s largest online Ethnic store has announced the launch of an integrated campaign that will help the brand make inroads into India’s massive e-commerce business with its specialist offering of ethnic apparels and products such as designer sarees and salwars, jewellery, handicrafts, spiritual products, musical instruments, home décor and more. The campaign conceptualized and […]

Vita Coco unveils ‘go-to hub’ for coconut oil

Vita Coco unveils ‘go-to hub’ for coconut oil

Vita Coco, the coconut oil brand owned by All Market, has launched a site that aims to be the “go-to hub” for coconut oil and its various uses. The site, swearbyit.com, will discuss the benefits of coconut oil, and will feature content including recipes, life hacks, beauty tips and health advice. It is the first […]