Nintendo has unearthed details about its landmark entry into mobile gaming, revealing its first title, a free-to-play chat app called Miitomo. The app, produced by mobile developer DeNA, enables the Nintendo community to communicate with each other using their customisable Mii avatars. Details of what the game will entail are few and far between and […]
Priority Pass, part of the Collinson Group and the original and world’s largest independent airport lounge access programme, announces a refreshed brand proposition designed and delivered by strategically-led creative agency Designate. The newly designed brand identity and marketing collateral, which has been rolled out globally and translated into twelve languages, gives Priority Pass a contemporary […]
Ad platform Blippar, which delivers AR content and experiences triggered by real-world objects and tags, has acquired augmented reality firm Binocular, which creates AR applications and specialises in virtual try-on technology. Binocular came to the world’s attention last year when it won the Cannes Lions Bronze award for best use of technology for its work […]
giffgaff, the multi-award winning, contract-free mobile network has released an immersive short film entitled ‘House of Horror’ to reveal the everyday fears of its members. giffgaff’s House of Horrors is a two-minute, horror film created based on a simple Facebook post back in August, which asked giffgaff members to share their greatest fears. The five […]
Netflix has been building quite a reputation for themselves, with “Netflix and Chill” quickly becoming part of everyday vocabulary. New York-based creative studio Gretel carried out the rebranding of Netflix. Using the stack as a visual metaphor and identity system, the agency was able to feature the many services and products that Netflix offers in […]
Sydney-based Rapid VR has again explored new frontiers in the development of 360 degree immersive virtual reality (VR) video content with a new 360˚ VR film created in partnership with the World Surf League (WSL) and Samsung featuring former WSL World Champion CJ Hobgood via agency Cheil Worldwide. Directed by renowned surf filmmaker Taylor Steele […]
The next several years will continue to see double-digit growth in the number of Americans using wearable devices, according to eMarketer’s first wearables forecast. In 2015, 39.5 million US adults 18 and over will use wearables, including smartwatches and fitness trackers. That’s a jump of 57.7% over 2014. While penetration among US adults is just […]
Toy R Us has introduced a number of digital elements, including augmented reality, to its festive magazine to ensure children keep flicking through its extensive 96 pages. Marking the point where augmented reality meets traditional shopping, eight toy-laden spreads in the catalog, entitled the ‘The Great Big Toys R Us Book of Awesome’, come to […]
American Airlines has named MDC Partners’ CP&B and WPP’s MediaCom its new global agencies after a review. The account has been with Interpublic’s McCann Worldgroup and TM for more than two decades, though the brand had been working with predecessor agencies of TM since the early ’80s. McCann had subsidiary Martin Agency pitch the creative […]
EE has launched its biggest brand campaign to date to showcase EE’s Connected World. The TV ad sees Hollywood A-lister and face of EE, Kevin Bacon back to thank Britain for getting connected on the UK’s number one network, or as he puts it, becoming ‘totally bacon’! Kevin even dons a fat-suit to hammer home […]