Newly privatised Royal Mail is launching its first TV ad in six years to promote the dedication of its postmen and women in the build-up to Christmas. http://www.youtube.com/watch?v=fyuRKDgkYqA The campaign features a version of The Beatles’ classic song ‘All You Need Is Love’, recorded at Abbey Road Studios by the Royal Mail Choir. It shows […]
Louis Vuitton’s end of year campaign will star David Bowie in an ad that promotes the luxury fashion brand’s new Tabour watch and Vivienne bag. http://www.youtube.com/watch?v=1cp-v04iIXA Louis Vuitton is teasing the ad online with a 15-second trailer, ahead of the release of the full film on the label’s “Pass” app and on YouTube on 7 […]
IKEA has come up with yet another creative way to advertise its products by introducing “living billboards” at the Gare St Lazare station in Paris, France. Actors were hired to go about their bathroom routines in billboads which were elevated several feet above the ground, attracting a lot of attention as it appealed to the […]
Tesco Mobile has celebrated the roll out of 4G with a band of contortionists to help show the flexibility of the system. Tesco Mobile’s 4G service allows to switch it on or off from month to month, increase or decrease the data allowance, and cap the contract so the user don’t go over. The network’s […]
Google, O2 and Vodafone are the first brands to advertise on a new Manchester City Council-backed ad platform that lets advertisers target specific outdoor audiences by location and trade outdoor media in real-time. The three brand campaigns are poised to go live on 4 November, and are set to run over the course of next […]
Maxus has won L’Oréal’s media planning and buying account in the UK and Ireland. The contract will begin from 1st January 2014 and is worth around £135m in billings. The account comprises media planning and buying duties across all L’Oréal brands in UK & Ireland, including L’Oréal Paris, Maybelline, Garnier, Lancôme, YSL, Vichy, L’Oréal Professionnel […]
http://www.youtube.com/watch?v=0fo0RH2G9FA&feature=youtu.be It’s true – the 2014 Corvette Stingray can literally read the driver’s mind in Commonwealth’s “World’s First Reverse Test Drive” campaign. Using brainwaves to illustrate what it’s like to reverse test drive the vehicle, the production company B-Reel and Commonwealth looked to five professional drivers to illustrate the concept. B-Reel strapped each driver with […]
Marks & Spencer is running a social media campaign to build anticipation for its ‘Alice in Wonderland’-themed Christmas ad, which revives its ‘Magic & Sparkle’ strapline and stars Helena Bonham-Carter. The retailer is running a teaser clip of Rosie Huntington-Whiteley chasing after a Scottie dog, before falling down an ‘Alice in Wonderland’-style hole, on its […]
Lidl is launching its first ever TV ad campaign, to promote its premium own brand range, Deluxe, in the run-up to Christmas. The ads will debut October 31 across all the major TV channels and vary in length from 10 to 30 seconds. They show close-up shots of products in Lidl’s Deluxe range, including mulled […]
Sony has signed up Tinie Tempah to help promote the launch of the long-awaited PlayStation4 ahead of its UK release on 29 November. The deal sees Tinie appearing in an interactive documentary – ‘A Demonstration of Play’ – which captures the different aspects of Tinie’s life, featuring exclusive scenes of the music stars downtime, trialling […]