PizzaExpress is planning to build up a delivery business from 150 sites over the next five years and has already started with central London. Its branches in Thayer Street and St Bride Street are delivering using waiters, rather than traditional delivery drivers. Richard Hodgson, PizzaExpress CEO, said: “We’ve been making the best pizzas for 50 […]
Motion-activated technology has been put to innovative use in a new outdoor campaign for La Trobe University live in Melbourne, aimed at raising awareness about the benefits of dancing for sufferers of Parkinson’s disease. Created by J. Walter Thompson and JCDecaux, the campaign utilises JCDecaux interactive Innovate panels to showcase breakthrough research being undertaken by […]
Worldwide social network ad spending is accelerating even faster than expected, according to a new forecast from eMarketer. Global social network ad spending will reach $25.14 billion in 2015, higher than the $23.68 forecast in April. However, the pace at which the major players are growing differs greatly. The growth in social network ad spending […]
Did you know that three out of four mobile users keep their favored app on the home screen and fully in view all the time? That’s just one insight shared with MAW from the team at comScore. The company has just released its “2015 US Mobile App Report.” A respected leader in global media measurement […]
This week’s honors for most ambitious model making go to Airbnb and TBWA\Singapore for a truly insane contraption—a massive, handmade, 3-D zoetrope—built to film a simple anecdote about seeing more of cities like Paris with help from one’s local Airbnb host. The device is wild—measuring 3.8 meters in diameter, 11.9 meters in circumference and 1.5 […]
Twitter has rolled out a series of emojis to celebrate Pope Francis’ visit to the US. When users tweet the hashtags ‘#PopeinUS,’ ‘#PopeinDC,’ ‘#PopeinNYC,’ and ‘#PopeinPhilly,’ small images of Pope Francis in front of the US flag, the US Capital, the Statue of Liberty, and the Liberty Bell appear respectively. The pope arrived in the […]
After licensing characters such as Batman for special packaging, Heinz put on a show in the quiet English village of Gotham to raise awareness of its Afterschool Heroes food range. The Afterschool Heroes theme has been applied to Heinz Beanz, Hoops, Tomato Ketchup and Tomato Soup. Heinz projected cartoon versions of DC Comics superheroes such […]
Paddy Power has appointed Amsterdam-based ideas company WE ARE Pi as its ‘Mischief’ agency, in a competitive pitch handled by the AAR. WE ARE Pi have been entrusted with sparking mischief for the brand, an integral part of Paddy Power’s marketing strategy that kick off the relationship by launching a “Big Game Hunter” social campaign […]
McDonald’s has partnered with the Roald Dahl Literary Estate and Penguin Random House Children’s UK to bring even more fun to the joy of reading as part of the latest Happy Meal promotion. From 23rd September to 3rd November, McDonald’s will be distributing exclusive Roald Dahl books as part of the Happy Meal. Each book […]
Artem SFX, an award-winning physical special effects company, has been hard at work creating a wide range of sinister effects for Justin Kurzel’s new film Macbeth, starring Michael Fassbender and Marion Cotillard. Artem technicians have developed a variety of effects for this 15 rated adaptation of Shakespeare’s most harrowing play, which is due to be […]