Virgin Media is the most socially engaged brand on Facebook according to a top five report from social media analytics platform Socialbakers. The telecoms firm had a 94 per cent response rate and the average response time was just over three hours. In second place, was mobile network provider EE who had a 90 per […]
After noticing that the newly released iPhone 5C is similar to Crocs, Vienna-based ad agency PKP BBDO decided to have a little fun. The team created a parody of Apple’s original ad for the its latest product, that depicts the brightly-colored rubber shoes as phones “for the colorful”. Unfortunately, these ‘iCrocs’ can’t be bought from […]
Forsman & Bodenfors and Smuggler turn a hamster into a trucker in mind-blowing stunt. “I know it’s hard to believe a hamster could drive a truck, but Charlie the hamster did it. What you see in the film is the real thing’’ says Lars Terling, Vice President Marketing Communications, Volvo Trucks. Exactly a year after […]
Mondelez, the parent company of brands like Oreos and Cadbury, has inked a deal with Twitter that will allow its teams in the UK, US, India and Brazil to analyse the effectiveness of its social media marketing in real-time. The deal, the first of its kind between a company and the social media site, comes […]
http://www.youtube.com/watch?v=EUBiOOx0Pxw To show the difference between sensual, sexy acting and porn, director Alberto Belli created a humorous ad for HBO. Titled ‘It’s Not Porn…’, it shows several budding actors raving to their friends and family about their new roles in a TV series. Initially, they are horrified of what they hear—thinking that their loves ones […]
A French type designer has accused the UK Home Office of using his typeface without permission on its recent anti-illegal immigration van campaign. The controversial campaign saw vans drive through London last month bearing the slogan ‘In the UK Illegally? Go Home or Face Arrest’. Designer Fabien Delage claims the Home Office has used his […]
http://www.youtube.com/watch?v=slETbZ7FIs0 A mashup of video game, online promotion and Formula racing is the basis of a new Lexus online film and broadcast ad effort called “Trace Your Road,” in which an F1 driver attempts to drive a virtual track in a real Lexus IS Hybrid. As he drives around in a gigantic airplane hanger, the […]
The British Red Cross has launched an app that lets users witness a knife attack on a bus, using Facebook data to personalise an online film. The charity’s ‘Witness’ app integrates with a viewer’s Facebook account and inserts information from their profile into the film, which features a young man being stabbed on a night […]
http://www.youtube.com/watch?v=m4sTLfTKOGo Samsung has launched the first film in its ‘Design Your Life’ campaign for the Galaxy Gear and Note 3. The ad – ‘Sweet Dreams’ – was created by Leo Burnett LA and Chicago and features a woman making use of the gadgets to help her modernise her grandfather’s toyshop, ending with CGI technology delivering […]
Part of the “MINI Not Normal” campaign, the ad agency Iris Worldwide has come up with an elaborate way to reward MINI drivers. Using technology, many “highly-trained” spotters were asked to look out for MINI drivers along London’s Cromwell road, changing the color and text of the billboards with an iPad. MINI drivers were then […]