BT Sport launches new TV ad

BT Sport launches new TV ad

BT Sport is launched a new TV advertising campaign with creative that shifts from focusing on the channels’ presenter lineup and brand ambassadors to highlighting the passion fans feel for live sport. http://www.youtube.com/watch?v=AQoOteF2dhs The ad, which aired November 12, still features presenter Jake Humphrey but sees him exiting the studio and walking through a pub, […]

Puma Inspires the Love of Running in Japan

Puma Inspires the Love of Running in Japan

Puma Running wanted to inspire runners by putting joy in everyday running, so they approached Beacon/ Leo Burnett Tokyo. Other sports brands look to running technology to provide data, to track distances as well as times and even advise on form to athletes. But, for those runners who are not athletes, who simply enjoy the […]

Nissan reinvents London’s classic black cab with new models

Nissan reinvents London’s classic black cab with new models

Nissan has reinvented the classic London black cab with what it describes as the “most reliable, economical and user-friendly Hackney Carriage” to ride the capital’s streets. Final testing of the NV200 London Taxi, which sports a distinctive new “face”, has kicked off in London this month. The final vehicle will be revealed at an event […]

Shakira kicks off Smile Story campaign for Crest and Oral-B 3D

Shakira kicks off Smile Story campaign for Crest and Oral-B 3D

http://www.youtube.com/watch?v=LEGTUTqaA2k#t=48 Crest and Oral-B 3D kicked off a ‘Smile Story’ campaign with a film telling the story of pop star Shakira’s smile at an event in Barcelona on November 11. The Procter & Gamble brand followed up the launch with a call to action for fans, encouraging them to share their own Smile Stories via […]

Argos and ITV partner for TV and social push

Argos and ITV partner for TV and social push

Argos is partnering with ITV and Twitter to ask the public to pick a gift for Santa as part of a combined TV and social media Christmas marketing campaign. Created by CHI&Partners, Mindshare and The Social Practice, Argos is launching a series of ads tailored to ITV programmes asking viewers to suggest ads. In each […]

Tesco shuns “airbrushed” Christmas ads in festive effort

Tesco shuns “airbrushed” Christmas ads in festive effort

http://www.youtube.com/watch?v=7_4AOpcBwZ4 Tesco is attempting to portray the reality of Christmas for families not the “perfect, airbrushed one” depicted in some ads in its 2013 festive effort. The 90-second ad, created by Wieden+Kennedy, features cinefilm and videocam footage of a family enjoying Christmas from the 1970s to the present day. It is soundtracked by Rod Stewart’s […]