Uncommon Creative Studio has picked up the prestigious WWF advertising account this week in what was its first competitive pitch, beating two other creative agencies to take the business. The win comes hot on the heels of the agency’s recent appointment by the UK’s leading independent energy provider OVO Energy and is effective immediately. WWF […]
Prophecy Unlimited, the CRM agency specialist in joined-up customer journeys, has completed its executive board line-up with the appointment of James Caig as Head of Strategy. Caig’s hiring follows Prophecy Unlimited’s launch last year to create a Bristol-based agency of more than 200 people focused on insight, creativity, data and technology to help clients predict […]
International marketing group St Ives has announced the merger of three of its businesses, creating a new agency which unites data science and marketing technology to power through-the-line CRM and media. Response One, Amaze One and Occam will merge to become Edit. With clients including Cosmos Travel, Azzurri Group, Pizza Hut along with leading automotive […]
Zipjet, the leading on-demand laundry and dry-cleaning service company in the UK and Europe, has teamed up with StreetPR for a face-to-face leafleting campaign focused around key London transport hubs and other locations where the brand’s target audience – 25-40 year old time-poor business men and women – can be found. Activity kicked off in […]
Hot on the heels of XXIII Olympic Winter Games, worldwide paralympians are now making their way to PyeongChang, South Korea for XII Paralympic Winter Games. Among them is Welsh Alpine skier, Menna Fitzgerald, flying down ski slopes at speeds of upto 100mph, with 3% visibility, a feat most people with full eyesight are not capable of. To showcase […]
Independent global creative agency Imagination powered the launch of the new all-electric Jaguar I-PACE with a series of ground-breaking interactive activations at 2018’s Geneva Auto Show. The experiences were designed to showcase Jaguar’s first all-electric production vehicle and allow customers to discover its unique design and advanced technology. The activations also supported the Auto Show […]
Branding agency me&dave has created the new identity for Barts Square, a low-rise mixed-use quarter in the heart of London, which developer Helical launched to buyers on 8th March. The collection of apartments, communal areas, office spaces, retail outlets and a major new restaurant is being developed on a 3.2-acre site close to 800-year-old St […]
Ever since the Bumper Ads format, which plays a commercial for six seconds before the videos on YouTube, was introduced, Google has been challenging major international agencies to overcome their limitations and tell surprising and creative stories in this short period of time. In 2018, for the first time, a Brazilian agency – F/Nazca […]
Hiscox, the international specialist insurer, kicked off the next evolution of its I’mpossible campaign with a full-page ad in The New York Times in honour of International Women’s Day. This next phase celebrates the courageous spirit and strength of female business owners and executives. Hiscox’s I’mpossible campaign, an extension of the award-winning Encourage Courage brand […]
The marketing and communications industries are commanded by some magnificent leaders — an increasing number of which are women. This year, MarComm’s Magnificence highlights 20 women with praiseworthy positions and accomplishments in those fields. Here are the magnificent leading ladies of 2018, in no particular order: 1. Jess Burley, Global CEO at m/SIX During an […]