Ted Baker has launched a dedicated microsite featuring a fishing game that invites consumers to ‘Hook your SoleMate’. The Valentine’s Day themed game, created by Smack, includes psychedelic graphics and bespoke illustrations and offers players the chance to win a variety of prizes if they manage to hook a matching fish. Ted Baker brand communication […]
Emirates has come out on top again as the world’s most valuable airline brand, according to the 2016 Brand Finance Global 500 report, which was released February 1. The airline’s brand value grew 17% over last year to reach US$ 7.7 billion. For the fifth year running, the airline has steadily risen up in the […]
Wunderman UK has appointed Rob Curran as Head of User Experience. Curran joins from RAPP, where he was Director of User Experience, to lead the charge in ensuring that Wunderman UK continues to offer the best in class digital experiences to its clients. He will be working across a number of accounts, including Legal and […]
Kaleidovision, the specialist digital and music consultancy, launches a new immersive pre-sales experience for multi-award winning fitness brand Gymbox. For the first time, potential clients can get a taster of the new club opening at Victoria, with an interactive digital touchscreen which enables a ‘virtual’ walk-through in advance of the opening. The new Gymbox at […]
Marketing communications group Creston Unlimited announces a partnership agreement with fellow international marketing communications group Ariadna. The Ariadna Holding Group – the leading Latin American independent agency group – shares major clients with Creston Unlimited including Diageo, Nissan, Toyota and Unilever. Ariadna offers the full breadth of marketing services including strategy, creative, media and tech. […]
Penguin Random House has hired creative brand communications agency Taylor Herring for a campaign to celebrate the 150th Anniversary of the birth of famed British author, illustrator, conservationist, farmer and scientist Beatrix Potter. Following a competitive pitch process, Taylor Herring are developing a campaign which is set to bring a series of key characters from […]
Rediffusion Y&R is relocating its Mumbai Corporate office to Lotus Corporate Park in Goregaon (East). The new office is built on 27,000 sq ft area on the 18th floor. It will bring the offices of entire group companies together namely Rediffusion Y&R, Everest Brand Solutions, Sudler & Hennessey (S&H) and Rediffusion Wunderman. This bigger space […]
February sees Ella’s Kitchen rolling out new packaging for their baby dry cereals, with design by Biles Inc. Biles Inc. were appointed by Ella’s Kitchen as their branding and packaging design agency following a strategic pitch in July 2015. Ella’s Kitchen, the organic baby and kids food company, was founded in 2006. Less than a […]
Leading European airline Lufthansa has launched a new animated short film to support its online Book-a-Group tool, designed to help travel agents book flights for large groups of ten or more travellers more easily. The content was produced by creative agency Space. The short film will be used by Lufthansa in online B2B portals and […]
House of Fraser is aiming to make an impact on the mobile generation with a new campaign centred around Emojis in the lead up to Valentine’s Day, based on research by Bangor University that revealed that 72 per cent of 18-25 year olds find it easier to show their feelings with Emojis than words. As […]