Randolph Engineering, the iconic handcrafted American eyewear brand founded in 1972, is giving us a glimpse of the world as seen through a pair of Randolph sunglasses for a new campaign. The “Seen It All” campaign, created by RKCR/Y&R, is inspired by the fact that many of the world’s most dramatic events over the last […]
MEC has made changes to its global management team and UK agency leadership, setting it up globally and locally to continue to develop and thrive, Charles Courtier, the Global CEO of MEC announced on February 4. Jason Dormieux takes the helm as sole UK CEO and Stuart Bowden becomes Global Chief Strategy Officer. Jason will lead […]
ITV Commercial announces it has signed a two-year sponsorship deal with car manufacturer Peugeot. The partnership, brokered between ITV and OMD UK, includes sponsorship of ITV’s coverage of the RBS 6 Nations tournaments in both 2016 and 2017 and includes all England, Ireland and Italy home matches. It covers broadcast sponsorship, highlights shows and a […]
Greenpeace is pushing for a ban on all pesticides that are dangerous to bees and a firm commitment to ecological farming. People and bees are in this together; it’s our common struggle. That’s why this time to increase pressure we want to have 250,000 signatures on the petition, and we also want to add 250,000 […]
Having won the pitch, Rediffusion-Y&R has conceptualised LIC’s latest campaign film. The objective is based on two of LIC’s single premium plans namely, “Bima Bachat” and “Jeevan Shikhar”. This extends the brand proposition of ‘Be rest assured once and for all’. The communication is targeted to the modern upper middle class families. LIC’s objective was […]
Marketing luminaries from Mars Inc., Unilever, DDB and Mondelez International have been confirmed as speakers at the Cannes Lions, an eight day event that brings together branded communications professionals in an international festival of creativity. The first speakers confirmed include Mars Inc. global CMO Bruce McColl, DDB’s president and CEO for North America Wendy Clark, […]
Midsize sedans are not typically aspirational vehicles. They do not occupy the cool niches of sports cars or SUVs. They are practical, expected, and boring. Even their category name implicates them as middling. The next-generation Kia Optima, however, is anything but your typical midsize sedan. To introduce the next-generation Optima, David&Goliath enlisted revered cultural icon […]
[KGVID width=”600″ height=”338″]https://marcommnews.com/wp-content/uploads/2016/02/EMT_Teddy_Youtube.mp4[/KGVID] M&C Saatchi has created an integrated campaign to drive the relaunch of East Midlands Trains establishing a stronger identity for the brand and deeper engagement with the passengers and communities they serve. The campaign, entitled, Trains on the outside. People on the inside, will run from 3rd February, leading with regional TV. […]
Kieve Ducharme has joined BBD Perfect Storm as its first Operations Director to oversee all aspects of the agency’s operations and production. She was previously at Quiet Storm where she had been overseeing production and operations. Ducharme has integrated experience in branded entertainment, content and broadcast and was previously part of Hogarth, the production arm […]
Continental Tyres has appointed International content company, The Moment, as its creative agency to lead its UEFA Euro 2016 sponsorship campaign. The Moment has been tasked with creating an integrated digital and experiential campaign aimed at increasing awareness and brand advocacy of Continental Tyres as a UEFA Euro 2016 sponsor, whilst highlighting the key message […]