City dwellers play keepie-uppie with gigantic AR boot in new Timberland activation

City dwellers play keepie-uppie with gigantic AR boot in new Timberland activation

 Timberland launches a spectacular new augmented reality activation to promote its new ‘CityRoam’ collection. Created by experiential innovation agency, Wildbytes, the activation invites urban explorers to discover their city from a fresh perspective. The innovative concept was developed in line with Timberland’s communication strategy, which echoes the brand’s exciting evolution from its rich outdoor […]

Brandon Gives ‘Free-From’ Frozen-Treat Brand Yorica! a Supercool New Identity

Brandon Gives ‘Free-From’ Frozen-Treat Brand Yorica! a Supercool New Identity

Yorica!, London’s premier ‘free-from’ ice-cream parlour, launches into the retail trade, with a striking new brand identity by design consultancy Brandon. Yorica!, which first opened in 2016 selling delicious ice-creams that are free from all 14 major allergens, has now made the shift from gelateria into the supermarket retail trade. The team at Brandon was […]

Electric Theatre Collective Urges You to “Use Your Vote,” Collaborating on Levi’s Campaign with FCB West

Electric Theatre Collective Urges You to “Use Your Vote,” Collaborating on Levi’s Campaign with FCB West

 Electric Theatre Collective gets in on the all-important message from Levi’s to “Use Your Vote,” providing VFX and colour for the multifaceted VOTE campaign developed to ensure that eligible voters can exercise their right to vote on November 6. Created by FCB West, the integrated campaign features people from around the world unified by […]

BETC Paris’ new film take a crazy journey through the mind of a CANAL+ screenwriter

BETC Paris’ new film take a crazy journey through the mind of a CANAL+ screenwriter

 CANAL+ is the leading French cable-network, known for creating wildly popular original content like the series Spiral, The Young Pope, Versailles and The Bureau, but also for its implication in and support of French cinema production. Now CANAL+ launches its new signature “CANAL+ CREATES”, consolidating its role as a major pillar for creation in […]

New Top 50 brand list for u30s by ZAK, reveals 7 out of top 10 brands are tech propositions

New Top 50 brand list for u30s by ZAK, reveals 7 out of top 10 brands are tech propositions

What are the favourite brands of under 30s audiences? Not what you’d expect… Much is said about how this audience are obsessed with social media. They carefully curate their personal brands, meticulously retouching their selfies and wearing the right gear at all times. It’d be easy to consider this audience as preening, as being totally […]

Alchemetrics launches Lithuanian office

Alchemetrics launches Lithuanian office

Customer data platform specialist, Alchemetrics has launched a new office in Lithuania as part of its rapid expansion and modernisation plans. Based in the capital Vilnius, the investment bolsters existing capabilities, broadens the service offering and provides the platform for growth in the coming years through the creation of four teams including creative front end […]

LIDA launches EMEA-wide brand campaign for Invesco

LIDA launches EMEA-wide brand campaign for Invesco

LIDA has launched a brand campaign that brings to life the Invesco exchange-traded fund (ETF) offering across Europe. The work shows the opportunities that can unexpectedly surface in troubled times. Collaborating with renowned illustrator, Noma Bar, the campaign features visuals that reveal a second illustration in the negative space. The campaign is aimed at Independent […]

All-drone shot film for OverAndAboveAfrica highlights the poaching threat to animal collectives

All-drone shot film for OverAndAboveAfrica highlights the poaching threat to animal collectives

What is the collective noun for a group of drones? A flock? A watch? A sentinel? A guardian as it turns out. Today sees the launch of ‘A Guardian’ – a glorious drone-shot film for charity OverAndAboveAfrica, using collective nouns to romance the beauty of animal groups across Africa. But at the same time highlighting their […]