Many brands are missing out on driving growth through new commerce platforms as their marketing and sales teams are not structured to leverage these opportunities. This is the key finding from Zenith’s latest research: Five Commerce Imperatives for Marketers. Traditionally, brands have had separate sales and marketing teams, often with different objectives. Marketing teams need […]
American Express is rolling out new creative, jointly-developed with beloved star and longtime friend of the brand, Tina Fey. This is the next phase in a 360 communications plan to drive awareness of Pay It Plan It, a first-of-its-kind feature that gives 18 million US Credit Card Members more options for how they pay […]
Do we ever consider all the things that plants do for us? This is the question posed by the Flower Council of Holland and 180 Kingsday in their biggest campaign around plants to date. The ‘Thanks plants!’ campaign is a playful celebration of everything that plants do for us. Because, if you think about it, […]
DEWAR’S Blended Scotch whisky announced the launch of a $15M global marketing push around its “Live True” campaign, which magnifies the brand’s obsession with doing things twice to make them better as a nod to its double-aging process. Running through end of 2019, the multi-market effort features a new TV anthem with Scottish actor […]
B&B studio has created the name, positioning, identity and packaging for alcohol-free beer brand Infinite Session. With plans to create a full range of non-alcoholic beers, Infinite Session has launched with its first product – a 0.5% pale ale, which has recently launched in cans into Tesco and Marks & Spencer. Despite its rapid growth as […]
Williams Murray Hamm (WMH), brand innovation, design and strategy agency, has set out a new creative direction with the launch of Waitrose & Partners’ new Free From range, on sale in stores from 22nd October. Free From is a completely new sub-brand concept within the Waitrose & Partners portfolio, and the first range to launch […]
Guns or Knives have just launched a charity campaign with a difference. YouTube sneaker vlogger Seth Fowler reviews a shoe with an incredibly durable design, one that helps Concern Worldwide workers reach the world’s poorest people. The 60-second ad, devised by winning-Young Lions Creative Team Eric Gasparro and Kieran O’Driscoll, opens on Seth Fowler reviewing […]
In the UK one in eight adults don’t know how to ride a bike. In the US 6% of adults don’t know how to ride a bike and in Israel while no one will go on the record, privately everyone knows someone who doesn’t know how to ride. That’s why Elite Turkish Coffee decided […]
Dentsu Aegis Network announced that it has signed a definitive agreement to acquire Namics AG, a leading full-service digital agency in Switzerland and Germany. Following the acquisition, which is subject to approval from the German competition authority, the company will become ‘Namics – A Merkle Company’. Namics’ digital experience, creative and service design expertise complements […]
Global legal business, DWF, has appointed digital marketing specialists, Kagool as its lead digital agency. Kagool will provide ongoing support and development services for DWF. Initially, Kagool will be carrying out an audit of DWF’s Sitecore setup as well as introducing some improvements to their global estate. Work will also involve updating DWF’s technical SEO […]