Mintel identifies five key UK consumer trends for 2016

Mintel identifies five key UK consumer trends for 2016

Looking ahead to 2016, Mintel’s Senior Trends Consultant Richard Cope discusses the five key UK consumer trends set to impact the market, including implications for both consumers and brands in the year ahead. My Mind’s Eye Virtual and augmented reality technologies enter our homes and businesses to entertain, trial and train. “A host of virtual […]

Facebook Prepping Suggested Video Feature

Facebook Prepping Suggested Video Feature

Facebook has confirmed plans for a new Suggested Videos feature that will suggest other videos a Facebook user might want to watch when they finish watching a video from their Newsfeed. In a blog post, Facebook VP of product management, Will Cathcart, says that while the company is still in the early days of testing, […]

Google tells brands to spend 24% of TV ad budgets on YouTube

Google tells brands to spend 24% of TV ad budgets on YouTube

Brands’ cost-per-reach is optimised when 24 per cent of a TV advertising budget is allocated to YouTube, said Eileen Naughton, Google’s managing director of UK and Ireland operations, at the Brandcast event on October 13. The Brandcast event, held at the Battersea Evolution and attended by representatives from around 900 companies and agencies, was aimed […]

Twitter Expands Pre-roll Video Ads

Twitter Expands Pre-roll Video Ads

Twitter’s new CEO Jack Dorsey was among the presenters at an event recently in New York, which saw the social network roll out a new series of video ad features for publishers and marketers, expanding the company’s Amplify ad program considerably. Publishers who post videos on Twitter will now be able to more effectively monetise […]

The Moment Reveals Coffee vs Gangs Finale for Kenco

The Moment Reveals Coffee vs Gangs Finale for Kenco

International content company, The Moment, has completed the third and final instalment from the first year of Kenco’s inspiring Coffee vs Gangs project. Set in the heart of Honduras, the scheme is actively helping young people to escape the pull of dangerous gangs, and build a new life through training and development from coffee farming, […]

Anheuser-Busch InBev & SABMiller Agree to Merge in $104 Billion Deal

Anheuser-Busch InBev & SABMiller Agree to Merge in $104 Billion Deal

Looks like Anheuser-Busch InBev, the world’s largest beer company, and SABMiller, its top competitor, will indeed join forces to create one giant beer company. SABMiller previously rejected at least three offers from AB InBev, suggesting that the offers were too low. The brands were able to agree “in principle” today on AB InBev’s fifth offer […]

Happy Finish & GroupM APAC Sign Strategic VR Agreement

Happy Finish & GroupM APAC Sign Strategic VR Agreement

Happy Finish, a pioneer and world-leader in augmented reality and virtual reality, announced that it has signed a strategic agreement with GroupM, the world’s leading media investment group owned by WPP. Happy Finish’s offices in India and China will work closely with GroupM’s content teams across the Asia Pacific region to help develop creative solutions […]

Playboy to cease publication of ‘passé’ female nudity

Playboy to cease publication of ‘passé’ female nudity

Playboy magazine founder Hugh Hefner has taken the dramatic decision to back a ban on female nudity within his soft porn bible after agreeing with critics that full frontal shots are ‘passé’ in a world of ubiquitous online porn. The new edict will come into effect from March 2016, when the title will pursue ‘provocative’ […]