Audi is celebrating its sponsorship of Tottenham Hotspur with ‘Dare to be Different’, a campaign that shows the two iconic brands coming together in a humorous twist on run-of-the-mill sponsorship content. The campaign was created by socially-led creative agency We Are Social Sport and production house We Are Social Studios. It is the first Audi […]
A study revealed shows that the 18-24-year-olds of Generation Z trust brands over anything else bar the police: a quarter (25%) say they trust brands, a greater number than trust the government, the media, their Church, influencers, or social platforms. But at the same time, three-quarters of them (75%) think they are under a lot […]
Zipcar UK, the UK’s leading car sharing network, which gives companies and consumers quick and easy access to a range of shared vehicles, has launched a campaign to engage with key business audiences at a series of London events. Zipcar for Business are present at the Professional Beauty Show, from 24-25 February, the UK’s largest […]
Kodiak, a footwear brand founded in 1910 in Canada that specializes in safety, lifestyle and cold weather footwear, announced that it has tapped Mechanica, a strategic and creative agency based in Newburyport, Massachusetts, to handle all branding efforts. Mechanica is tasked with developing the positioning of Kodiak through intelligence gathering and creative strategy to help […]
Ultimate are delighted to have been chosen by The Seashell Trust for an exciting rebranding campaign and can’t wait to assist in rejuvenating the charity’s existing brand. The Seashell Trust is one of the oldest charities in the North-West and is dedicated to changing the lives of children and young adults with complex and severe […]
SEAT has partnered with Time Out, the leading global media and entertainment brand, to distribute its iconic magazine for free outside of London in the UK for the first time in its 50-year history to help launch its latest SUV, Tarraco. The partnership forms part of the ‘Why Not Now?’ launch campaign to drive associations […]
Chicago menswear brand Public Rec reveals a new brand identity, with strategic support from branding and creative agency Studio.Build and writing agency Reed Words. Public Rec’s new visual identity and voice are as sharp and elegant as its apparel, creating a strong foundation for growth. Launched through a 2015 Kickstarter campaign set up by former […]
Proving, once again, that creative talent transcends cultural and social boundaries, Egg Films’ Kyle Lewis has directed a fast-paced and edgy TVC that will air in China for BMW in that country. Created to appeal to upwardly-mobile Chinese professionals between 23 and 30 years of age, the 90-second ad, which has been cut-down to a […]
A new study conducted by Phoenix Marketing International (Phoenix MI) found that while Netflix dominates the content streaming market, there is still opportunity in the sector. The study found that 81% of US adults that stream online video hold a Netflix account, with the next most popular streaming platforms being Amazon Video at 46%, Hulu […]
Intensified political polarisation, fragmented groups and rapid digital disruption risk undermining governments’ efforts to effectively engage with citizens, concludes a new report launched on February 25 by WPP. The Leaders’ Report is the only global research study looking at the state of citizen engagement, and the key challenges facing governments’ efforts to better connect with citizens […]